{"id":2914,"date":"2020-11-16T14:30:39","date_gmt":"2020-11-16T12:30:39","guid":{"rendered":"https:\/\/wiacom.ai\/?page_id=2914"},"modified":"2026-09-28T15:16:16","modified_gmt":"2026-09-28T13:16:16","slug":"einkaufszentren","status":"publish","type":"page","link":"https:\/\/wiacom.ai\/de\/industrien\/einkaufszentren\/","title":{"rendered":"Einkaufszentren"},"content":{"rendered":"<style>.kb-row-layout-id2914_305503-66 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2914_305503-66 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2914_305503-66 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_305503-66 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2914_305503-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id2914_305503-66 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_305503-66 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column2914_8e038f-d3 > .kt-inside-inner-col,.kadence-column2914_8e038f-d3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_8e038f-d3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_8e038f-d3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_8e038f-d3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_8e038f-d3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_8e038f-d3{text-align:right;}.kadence-column2914_8e038f-d3{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_8e038f-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_8e038f-d3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_8e038f-d3 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-sc2914_233a0b-07 .kt-sc-imgcol, .kt-sc2914_233a0b-07 .kt-sc-textcol{min-height:450px;}.kt-sc2914_233a0b-07 .kt-sc-innter-col{max-width:620px;}.kt-sc2914_233a0b-07 .kt-split-content-img{max-height:450px;}.kt-sc2914_233a0b-07 .kt-sc-textcol{padding-top:24px;padding-right:10px;padding-bottom:24px;padding-left:10px;}@media all and (max-width: 1024px){.kt-sc2914_233a0b-07 .kt-sc-textcol{padding-top:50px;padding-right:15px;padding-bottom:24px;padding-left:15px;}}@media all and (max-width: 767px){.kt-sc2914_233a0b-07 .kt-sc-imgcol, .kt-sc2914_233a0b-07 .kt-sc-textcol{min-height:450px;}.kt-sc2914_233a0b-07 .kt-sc-textcol{padding-top:50px;padding-right:15px;padding-left:15px;}}<\/style>\n<div class=\"aligncenter kt-sc2914_233a0b-07 wp-block-kadence-splitcontent\"><div class=\"kt-split-content-wrap kt-sc-media-side-right\" style=\"grid-template-columns:auto 50%\"><div class=\"kt-sc-imgcol kt-sc-imgcol-bg-contain kt-sc-img-side-right\" data-aos=\"fade-left\" data-aos-offset=\"10\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\" data-aos-once=\"true\"><figure class=\"kt-split-content-media-image wp-image-container-930\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Small-to-Medium-Sized-Businesses-1.png\" alt=\"Captive Portal f\u00fcr Einkaufszentren\" width=\"678\" height=\"450\" class=\"kt-split-content-img wp-image-930\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Small-to-Medium-Sized-Businesses-1.png 678w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Small-to-Medium-Sized-Businesses-1-300x199.png 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure><\/div><div class=\"kt-sc-textcol kt-sc-text-valign-center kt-sc-text-halign-right\" data-aos=\"fade-right\" data-aos-offset=\"10\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\" data-aos-once=\"true\"><div class=\"kt-sc-innter-col\">\n<h1 class=\"wp-block-heading has-text-align-left has-large-font-size\">Einkaufszentrum WLAN Analytics und Kundenbindungs-Plattform<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-medium-font-size\"><strong>Mehr als nur ein Captive Portal<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">Wiacom ist eine herstellerunabh\u00e4ngige WLAN-Analytics- und Kundenbindungs-Plattform f\u00fcr Einkaufszentren. Sie funktioniert mit der bestehenden WLAN-Infrastruktur, um das Besucher-Onboarding \u00fcber <a href=\"https:\/\/wiacom.ai\/de\/produkt\/wiacom-gast-wlan\/\" target=\"_blank\" data-type=\"link\" data-id=\"\/de\/produkt\/wiacom-gast-wlan\/\" rel=\"noreferrer noopener\">Captive Portal<\/a>, <a href=\"https:\/\/wiacom.ai\/de\/produkt\/guest-connect\/\" target=\"_blank\" data-type=\"page\" data-id=\"6442\" rel=\"noreferrer noopener\">Guest Connect<\/a>, WiFi Pass und <a href=\"https:\/\/wiacom.ai\/de\/produkt\/wiacom-passpoint-connect\/\" target=\"_blank\" data-type=\"page\" data-id=\"4889\" rel=\"noreferrer noopener\">Passpoint<\/a> zu verwalten \u2014 ohne dass Einkaufszentren ihre Access Points oder Controller ersetzen m\u00fcssen.<\/p>\n\n\n\n<p class=\"has-text-align-left has-medium-font-size wp-block-paragraph\">Die Plattform vereint eingewilligte <a href=\"https:\/\/wiacom.ai\/de\/legal\/dsgvo-konformitaet\/\" target=\"_blank\" data-type=\"link\" data-id=\"\/de\/legal\/dsgvo-konformitaet\" rel=\"noreferrer noopener\">First-Party-Daten<\/a> aus G\u00e4ste-WLAN, Treueprogrammen, Websites, mobilen Apps, Besucherfrequenz-Sensoren und weiteren Kundenkontaktpunkten. Betreiber von Einkaufszentren k\u00f6nnen Besucherverhalten analysieren, Zielgruppensegmente aufbauen, Kampagnen automatisieren, Mieterwerbung verwalten und Zielgruppen \u00fcber CRM- und Digital-Advertising-Integrationen aktivieren \u2014 alles von einer Plattform aus.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kadence-column2914_4eb04e-09 > .kt-inside-inner-col,.kadence-column2914_4eb04e-09 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_4eb04e-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_4eb04e-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_4eb04e-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_4eb04e-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_4eb04e-09{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_4eb04e-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_4eb04e-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_4eb04e-09\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">G\u00e4ste-WLAN, Shopper-Identit\u00e4t und Analytics f\u00fcr Einkaufszentren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom hilft Einkaufszentren, Shopping-Malls, Fachmarktzentren und gemischt genutzten Destinationen dabei, die bestehende WLAN-Infrastruktur in eine Plattform f\u00fcr Shopper-Identit\u00e4t, Analytics und Kundenbindung zu verwandeln.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besucher k\u00f6nnen \u00fcber ein gebrandetes Captive Portal, eine Guest-Connect-URL oder einen QR-Code, WiFi Pass, Passpoint und weitere unterst\u00fctzte Authentifizierungsmethoden onboardet werden. Wiacom arbeitet als Softwareschicht \u00fcber dem bestehenden Netzwerk, einschlie\u00dflich Mixed-Vendor-WLAN-Umgebungen, ohne dass Access Points, Controller oder Gateways vollst\u00e4ndig ersetzt werden m\u00fcssen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Betreiber von Einkaufszentren k\u00f6nnen Wiacom nutzen, um eingewilligte wiederkehrende Besucher zu identifizieren und zu erkennen, verifizierte First-Party- und Zero-Party-Daten zu erfassen, Besuchsfrequenz und Verweildauer zu analysieren, Kundenzielgruppen aufzubauen, CRM- und Treueplattformen zu integrieren, Mieterkampagnen zu verwalten und Zielgruppen \u00fcber unterst\u00fctzte Digital-Advertising-Plattformen zu aktivieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom unterst\u00fctzt Cisco, Cisco Meraki, Aruba, Ruckus, Ubiquiti UniFi, Fortinet, MikroTik, Cambium und weitere WLAN-Umgebungen und eignet sich damit sowohl f\u00fcr einzelne Einkaufszentren als auch f\u00fcr Retail-Portfolios mit mehreren Immobilien.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2914_b1d1ad-8a > .kt-inside-inner-col,.kadence-column2914_b1d1ad-8a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_b1d1ad-8a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_b1d1ad-8a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_b1d1ad-8a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_b1d1ad-8a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_b1d1ad-8a{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_b1d1ad-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_b1d1ad-8a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_b1d1ad-8a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Captive Portal &amp; WLAN Marketing f\u00fcr Einkaufszentren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom vereint G\u00e4ste-WLAN, Captive Portal, Shopper-Identit\u00e4t, WLAN-Analytics und Kundenbindung f\u00fcr Einkaufszentren in einer herstellerunabh\u00e4ngigen Plattform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Einkaufszentren k\u00f6nnen das Captive Portal nutzen, um Besucher zu onboarden, verifizierte First-Party-Daten zu erfassen, Marketing-Einwilligungen zu verwalten, Mieterkampagnen zu bewerben und berechtigte Zielgruppen mit CRM-, Treue- und Digital-Advertising-Plattformen zu verbinden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Das Captive Portal kann neben Guest Connect, WiFi Pass und Passpoint betrieben werden, sodass Einkaufszentren klassische Portal-Journeys mit pers\u00f6nlichem oder automatischem WLAN-Zugang kombinieren k\u00f6nnen, je nach Besuchererlebnis und bestehender Infrastruktur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr Retail-Gruppen mit mehreren Immobilien kann dieselbe Plattform unterschiedliches Branding, Kampagnen, Einwilligungsmodelle und Kundenjourneys \u00fcber einzelne Einkaufszentren hinweg unterst\u00fctzen, bei gleichzeitig zentralisierter Verwaltung.<\/p>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2914_3c75c7-78{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id2914_3c75c7-78 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2914_3c75c7-78 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2914_3c75c7-78 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_3c75c7-78{background-color:#b4e2ff;}.kb-row-layout-id2914_3c75c7-78 > 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.kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_59312c-4e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_59312c-4e inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-2914_17a150-93 .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-2914_17a150-93 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2914_17a150-93\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2914_7def46-38 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2914_7def46-38 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2914_7def46-38 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:25px;}.kb-row-layout-id2914_7def46-38 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2914_7def46-38 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id2914_7def46-38 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2914_7def46-38 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2914_7def46-38 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2914_7def46-38 > .kt-row-column-wrap{padding-right:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_7def46-38 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_7def46-38 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column2914_c63205-c5 > .kt-inside-inner-col,.kadence-column2914_c63205-c5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_c63205-c5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_c63205-c5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_c63205-c5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_c63205-c5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_c63205-c5{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_c63205-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_c63205-c5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_c63205-c5 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><strong>Ums\u00e4tze steigern<\/strong>  <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ausgew\u00e4hlte Wiacom-Kundendeployments haben eine bekannte Zielgruppenabdeckung von bis zu 80 % erzielt, gemessen \u00fcber die jeweiligen Wiacom-Dashboards. Die Ergebnisse variieren je nach Besucherfrequenz des Standorts, WLAN-Nutzung, Onboarding-Methoden und Deployment-Konfiguration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Nutzung von Besucherfrequenzdaten und umfassender Kundendatenanalyse liefert das Wiacom Captive Portal handlungsrelevante Erkenntnisse und ein tieferes Verst\u00e4ndnis des Einkaufsverhaltens. Dieses Wissen erm\u00f6glicht es Ihnen, Ihren Ansatz anzupassen und Umsatz sowie Erl\u00f6se zu steigern. Mit Wiacom CDP verfeinern Sie das Kundenerlebnis durch gezielte Gutscheine, Promotions und ma\u00dfgeschneiderte Angebote, die exakt auf Kundenbed\u00fcrfnisse zugeschnitten sind. Entwickeln Sie individuelle Kampagnen, die \u00fcber einfache demografische Merkmale hinausgehen und sich auf konkretes Einkaufsverhalten konzentrieren \u2014 ob Sie Erstbesucher oder Stammkunden ansprechen. Nutzen Sie diese Erkenntnisse, um wirksame Kampagnen zu gestalten, Shopper \u00fcber Social Media und verschiedene digitale Kan\u00e4le zu erreichen und Engagement sowie Ergebnisse zu steigern.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2914_5a93c9-c0 > .kt-inside-inner-col,.kadence-column2914_5a93c9-c0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_5a93c9-c0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_5a93c9-c0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_5a93c9-c0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_5a93c9-c0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_5a93c9-c0{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_5a93c9-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_5a93c9-c0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_5a93c9-c0 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"563\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/WiFi-Marketing-for-Shopping-Malls-367.png\" alt=\"Captive Portal\" class=\"wp-image-940\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/WiFi-Marketing-for-Shopping-Malls-367.png 367w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/WiFi-Marketing-for-Shopping-Malls-367-196x300.png 196w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column2914_70d679-41 > .kt-inside-inner-col,.kadence-column2914_70d679-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_70d679-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_70d679-41 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_70d679-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_70d679-41 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_70d679-41{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_70d679-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_70d679-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_70d679-41 inner-column-3\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Kampagnen-ROI verbessern<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom hilft Einkaufszentren, eingewilligte First-Party-Zielgruppen \u00fcber G\u00e4ste-WLAN und weitere Kundenkontaktpunkte aufzubauen. E-Mail-Adressen und Mobilnummern k\u00f6nnen per Zwei-Faktor-Authentifizierung verifiziert werden, bevor Zielgruppen segmentiert und \u00fcber unterst\u00fctzte CRM- und Advertising-Integrationen, einschlie\u00dflich Meta und Google Ads, aktiviert werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Betreiber von Einkaufszentren k\u00f6nnen Segmente anhand eingewilligter Profilinformationen, Besuchsfrequenz, Standortinteraktionen, Kampagnen-Engagement, Angebotseinl\u00f6sungen und Eventteilnahme erstellen. Diese Zielgruppen k\u00f6nnen Remarketing, personalisierte Angebote und relevantere Mieterkampagnen unterst\u00fctzen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ausgew\u00e4hlte Wiacom-Kundendeployments haben Kampagnen-Returns von bis zu 8\u00d7 erzielt, basierend auf Ergebnissen in den Kunden-Dashboards. Die Ergebnisse variieren je nach Zielgruppe, Kampagne, Angebot, Kanal, Attributionsmethode und Deployment-Konfiguration.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2914_33be91-0f{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id2914_33be91-0f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2914_33be91-0f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2914_33be91-0f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_33be91-0f{background-color:#b4e2ff;}.kb-row-layout-id2914_33be91-0f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2914_33be91-0f .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id2914_33be91-0f .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2914_33be91-0f 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class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-2914_3f0f18-5b .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-2914_3f0f18-5b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2914_3f0f18-5b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2914_58febe-03 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2914_58febe-03 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2914_58febe-03 > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:25px;}.kb-row-layout-id2914_58febe-03 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2914_58febe-03 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id2914_58febe-03 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2914_58febe-03 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2914_58febe-03 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2914_58febe-03 > .kt-row-column-wrap{padding-right:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_58febe-03 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_58febe-03 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column2914_b9f260-a8 > .kt-inside-inner-col,.kadence-column2914_b9f260-a8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_b9f260-a8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_b9f260-a8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_b9f260-a8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_b9f260-a8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_b9f260-a8{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_b9f260-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_b9f260-a8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_b9f260-a8 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2914_365bc7-ae, .wp-block-kadence-advancedheading.kt-adv-heading2914_365bc7-ae[data-kb-block=\"kb-adv-heading2914_365bc7-ae\"]{margin-top:10px;margin-bottom:10px;text-align:right;font-size:18px;line-height:24px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading2914_365bc7-ae mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2914_365bc7-ae[data-kb-block=\"kb-adv-heading2914_365bc7-ae\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2914_365bc7-ae img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2914_365bc7-ae[data-kb-block=\"kb-adv-heading2914_365bc7-ae\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2914_365bc7-ae wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2914_365bc7-ae\"><strong>Customer Data Platform (CDP) f\u00fcr Einkaufszentren<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-right has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Nutzen Sie die Kraft von Wiacom CDP, dem Herzst\u00fcck jedes Einkaufszentrums, um Ihre digitalen Interaktionen in einer Plattform zu vereinen. Speziell f\u00fcr Einkaufszentren entwickelt, bietet unsere CDP unvergleichliche Shopper-Insights durch die Zusammenf\u00fchrung von Daten \u00fcber alle digitalen Kontaktpunkte hinweg. Verbessern Sie die Kundenbindung mit fortschrittlichem Audience-Management, CRM-Integration und Marketing-Automatisierung. F\u00f6rdern Sie Loyalit\u00e4t und erweitern Sie Ihren Kundenstamm mit unseren umfassenden datengest\u00fctzten L\u00f6sungen. Tauchen Sie ein in eine Welt, in der Daten Ihren Erfolg verst\u00e4rken!<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2914_8a1808-dc, .wp-block-kadence-advancedheading.kt-adv-heading2914_8a1808-dc[data-kb-block=\"kb-adv-heading2914_8a1808-dc\"]{margin-top:10px;margin-bottom:10px;text-align:right;font-size:18px;line-height:24px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading2914_8a1808-dc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2914_8a1808-dc[data-kb-block=\"kb-adv-heading2914_8a1808-dc\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2914_8a1808-dc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2914_8a1808-dc[data-kb-block=\"kb-adv-heading2914_8a1808-dc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2914_8a1808-dc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2914_8a1808-dc\"><strong>Einkaufszentrum-Insights &amp; WLAN-Analytics<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-right has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Steigern Sie den Wert Ihrer Immobilie, indem Sie Ihre Shopper wirklich verstehen und sie mit Mieterangeboten verbinden. Die Wiacom-CDP-L\u00f6sung verwandelt digitale Interaktionen mit modernster Analytics von Microsoft Power BI in handlungsrelevante Erkenntnisse. Gewinnen Sie Insights aus zusammengef\u00fchrten Daten verschiedener Quellen und untermauern Sie Vermietung, Betrieb und Sicherheit mit den wertvollsten Daten.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2914_4872c1-3a > .kt-inside-inner-col,.kadence-column2914_4872c1-3a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_4872c1-3a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_4872c1-3a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_4872c1-3a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_4872c1-3a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_4872c1-3a{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_4872c1-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_4872c1-3a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_4872c1-3a inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"335\" height=\"670\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Shopping-mall-2-iphone.png\" alt=\"WLAN Marketing Einkaufszentren\" class=\"wp-image-942\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Shopping-mall-2-iphone.png 335w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Shopping-mall-2-iphone-150x300.png 150w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column2914_97f6a8-4a > .kt-inside-inner-col,.kadence-column2914_97f6a8-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_97f6a8-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_97f6a8-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_97f6a8-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_97f6a8-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_97f6a8-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_97f6a8-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_97f6a8-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_97f6a8-4a inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2914_3cf962-b9, .wp-block-kadence-advancedheading.kt-adv-heading2914_3cf962-b9[data-kb-block=\"kb-adv-heading2914_3cf962-b9\"]{margin-top:10px;margin-bottom:10px;text-align:left;font-size:18px;line-height:24px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading2914_3cf962-b9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2914_3cf962-b9[data-kb-block=\"kb-adv-heading2914_3cf962-b9\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2914_3cf962-b9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2914_3cf962-b9[data-kb-block=\"kb-adv-heading2914_3cf962-b9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2914_3cf962-b9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2914_3cf962-b9\"><strong>Shopper-Engagement &amp; WLAN Marketing<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Steigern Sie Ihre Ums\u00e4tze und Ihr Verst\u00e4ndnis von Shoppern und Mietern mit modernsten digitalen Erlebnissen. Nutzen Sie unsere Data Management Platform \u00fcber Websites, mobile Apps, Content-Services, digitale Medien, Werbung und WLAN, um personalisierte, ansprechende Erlebnisse zu bieten, die Ergebnisse liefern und den ROI Ihrer Kampagnen um bis zu das 8-Fache steigern.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading2914_09076d-0c, .wp-block-kadence-advancedheading.kt-adv-heading2914_09076d-0c[data-kb-block=\"kb-adv-heading2914_09076d-0c\"]{margin-top:10px;margin-bottom:10px;text-align:left;font-size:18px;line-height:24px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading2914_09076d-0c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2914_09076d-0c[data-kb-block=\"kb-adv-heading2914_09076d-0c\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2914_09076d-0c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2914_09076d-0c[data-kb-block=\"kb-adv-heading2914_09076d-0c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2914_09076d-0c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2914_09076d-0c\"><strong>CRM, Treueprogramme &amp; API-Integrationen f\u00fcr Einkaufszentren<\/strong><\/h4>\n\n\n\n<p class=\"has-text-align-left has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Wiacom CDP zeichnet sich durch die Nutzung von ZERO-Party-Daten aus WLAN, Newslettern und Apps sowie die nahtlose Zusammenf\u00fchrung von First-Party-Daten aus. Entscheiden Sie sich f\u00fcr Wiacom CDP f\u00fcr eine unvergleichliche First-Party-Datenerfassung und eine reibungslose Integration mit Ihrem bestehenden CRM. Wir sind hier, um Ihren datengest\u00fctzten Erfolg zu erm\u00f6glichen.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2914_16aaef-8b{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id2914_16aaef-8b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2914_16aaef-8b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2914_16aaef-8b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_16aaef-8b{background-color:#b4e2ff;}.kb-row-layout-id2914_16aaef-8b > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2914_16aaef-8b .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id2914_16aaef-8b .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2914_16aaef-8b .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id2914_16aaef-8b .kt-row-layout-top-sep{height:30px;}.kb-row-layout-id2914_16aaef-8b .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id2914_16aaef-8b .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id2914_16aaef-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2914_16aaef-8b .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2914_16aaef-8b .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2914_16aaef-8b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_16aaef-8b .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2914_16aaef-8b .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_16aaef-8b alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2914_5f2ab9-6d > .kt-inside-inner-col,.kadence-column2914_5f2ab9-6d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_5f2ab9-6d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_5f2ab9-6d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_5f2ab9-6d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_5f2ab9-6d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_5f2ab9-6d{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_5f2ab9-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_5f2ab9-6d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_5f2ab9-6d inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-2914_27d7da-56 .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-2914_27d7da-56 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2914_27d7da-56\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">Bew\u00e4hrt in Einkaufszentren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Im Sun Plaza in Bukarest unterst\u00fctzten Wiacom und Placewise eine Treueprogramm-Initiative unter Nutzung von 2FA-verifizierten G\u00e4steinformationen. Die ver\u00f6ffentlichte Projektberichterstattung dokumentiert Hunderte neuer Club-Mitglieder in einem Einkaufszentrum mit durchschnittlich 25.000 Besuchern pro Tag, mit Spitzenwerten von bis zu 55.000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.across-magazine.com\/unlocking-the-power-of-partnership-wiacom-and-placewise-transforming-the-shopping-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lesen Sie die unabh\u00e4ngige Projektberichterstattung im ACROSS Magazine<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.placewise.com\/insights\/wiacom-and-placewise-announce-partnership-to-transform-the-shopping-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lesen Sie die Zusammenfassung der Placewise-Partnerschaft<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kadence-column2914_241b21-4c > .kt-inside-inner-col,.kadence-column2914_241b21-4c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_241b21-4c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_241b21-4c > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_241b21-4c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_241b21-4c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_241b21-4c{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_241b21-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_241b21-4c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_241b21-4c\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Von anonymer Besucherfrequenz zu bekannten Shopper-Zielgruppen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Klassische Besucherfrequenz-Systeme zeigen, wie viele Besucher ein Einkaufszentrum betreten. Wiacom kann eine Identit\u00e4ts- und Engagement-Ebene f\u00fcr Shopper hinzuf\u00fcgen, die mit G\u00e4ste-WLAN und weiteren vernetzten Kundenkontaktpunkten interagieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abh\u00e4ngig von der gew\u00e4hlten Onboarding-Methode, den verf\u00fcgbaren Daten und der Kundeneinwilligung k\u00f6nnen Betreiber von Einkaufszentren zwischen neuen und wiederkehrenden Besuchern unterscheiden, Besuchsfrequenz und Verweilverhalten analysieren, Kundensegmente erstellen und physische Besuche mit digitalem Engagement verkn\u00fcpfen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom kann WLAN-Daten mit Informationen aus Treueprogrammen, CRM-Plattformen, Websites, mobilen Anwendungen, Personenz\u00e4hlsystemen und weiteren unterst\u00fctzten Quellen kombinieren, um ein vollst\u00e4ndigeres Bild der Shopper-Journey zu liefern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F\u00fcr wiederkehrende Kunden mit kompatiblen Ger\u00e4ten kann <a href=\"https:\/\/wiacom.ai\/de\/produkt\/wiacom-passpoint-connect\/\" target=\"_blank\" data-type=\"page\" data-id=\"4889\" rel=\"noreferrer noopener\"><strong>Passpoint WiFi<\/strong><\/a> nach dem ersten Onboarding-Prozess eine sichere, automatische Wiederverbindung erm\u00f6glichen und so erneute Portal-Interaktionen bei zuk\u00fcnftigen Besuchen reduzieren.<\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kadence-column2914_1aadc5-c8 > .kt-inside-inner-col,.kadence-column2914_1aadc5-c8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_1aadc5-c8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_1aadc5-c8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_1aadc5-c8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_1aadc5-c8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_1aadc5-c8{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_1aadc5-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_1aadc5-c8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_1aadc5-c8\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Vertrauensw\u00fcrdige Daten aus der physischen Welt f\u00fcr KI und Automatisierung<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">KI-Systeme sind nur so n\u00fctzlich wie die Daten und der Kontext, die ihnen zur Verf\u00fcgung stehen. F\u00fcr Einkaufszentren und Retail-Umgebungen liegt ein Gro\u00dfteil dieses Kontexts in der physischen Welt und nicht in klassischen CRM-, ERP- oder E-Commerce-Systemen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom kann KI-Agenten, Analytics-Plattformen und Automatisierungssysteme mit strukturierten Daten aus der physischen Welt versorgen, die aus WLAN und weiteren vernetzten Datenquellen stammen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je nach verf\u00fcgbarer Infrastruktur und Integrationen kann dies umfassen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Echtzeit- und historische Standortauslastung<\/li>\n\n\n\n<li>Besucherfrequenz- und Besucherfluss-Muster<\/li>\n\n\n\n<li>Zonenaktivit\u00e4t und Verweildauer<\/li>\n\n\n\n<li>Verhalten neuer und wiederkehrender Besucher<\/li>\n\n\n\n<li>eingewilligte Kundenidentit\u00e4t und Profilinformationen<\/li>\n\n\n\n<li>WLAN-Sitzungen und Konnektivit\u00e4tsinformationen<\/li>\n\n\n\n<li>standort- und immobilienbezogene Aktivit\u00e4t<\/li>\n\n\n\n<li>Kampagnen- und Kundenbindungsdaten<\/li>\n\n\n\n<li>Informationen aus vernetzten Besucherfrequenz-, Treue-, CRM-, Anwendungs- und Betriebssystemen<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00dcber APIs und das Model Context Protocol (MCP) k\u00f6nnen diese Informationen zu einer vertrauensw\u00fcrdigen kontextuellen Datenschicht f\u00fcr KI-Agenten, Copilots, Analytics-Plattformen und Automatisierungs-Workflows werden.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Statt eine weitere isolierte KI-Anwendung zu schaffen, hilft Wiacom bestehenden KI-Systemen zu verstehen, was innerhalb des physischen Standorts tats\u00e4chlich geschieht.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2914_86a475-9b > .kt-inside-inner-col,.kadence-column2914_86a475-9b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_86a475-9b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_86a475-9b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_86a475-9b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_86a475-9b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_86a475-9b{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_86a475-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_86a475-9b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_86a475-9b\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">KI-Anwendungsf\u00e4lle f\u00fcr Einkaufszentren<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Daten aus der physischen Welt k\u00f6nnen KI-Systemen n\u00fctzlichen Kontext dar\u00fcber liefern, wie ein Einkaufszentrum in Echtzeit und im Zeitverlauf genutzt wird.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimierung von Besucherfrequenz und -fluss<\/strong>: Analysieren Sie, wie sich Besucher zwischen Eing\u00e4ngen, Etagen, Zonen und Gemeinschaftsbereichen bewegen, um Engp\u00e4sse, unterausgelastete Fl\u00e4chen und Ver\u00e4nderungen im Bewegungsverhalten zu identifizieren.<\/li>\n\n\n\n<li><strong>Auslastungsbewusster Betrieb<\/strong>: Kombinieren Sie aktuelle und historische Auslastungsdaten mit Betriebsdaten, um Reinigung, Personaleinsatz, Sicherheit und Kundenservice-Ressourcen zu optimieren.<\/li>\n\n\n\n<li><strong>Mieter- und Zonen-Performance<\/strong>: Vergleichen Sie Besucherstr\u00f6me, Verweildauer und Wiederholungsbesuche \u00fcber Retail-Zonen, Etagen oder Mieterbereiche hinweg, um zus\u00e4tzlichen Kontext f\u00fcr Vermietungs- und Asset-Management-Entscheidungen zu liefern.<\/li>\n\n\n\n<li><strong>Optimierung von Gemeinschaftsbereichen<\/strong>: Analysieren Sie, wie Besucher Food-Courts, Sitzbereiche, Entertainment-Zonen, Eventfl\u00e4chen und weitere Gemeinschaftseinrichtungen nutzen, um Layout- und Kapazit\u00e4tsentscheidungen zu unterst\u00fctzen.<\/li>\n\n\n\n<li><strong>Energie- und Umweltoptimierung<\/strong>: Kombinieren Sie Auslastungs- und Verweilmuster mit Geb\u00e4udemanagement-Daten, um HLK, Beleuchtung und Energieverbrauch entsprechend der tats\u00e4chlichen Standortnutzung zu optimieren.<\/li>\n\n\n\n<li><strong>Reinigungs- und Facility-Planung<\/strong>: Nutzen Sie Aktivit\u00e4tsmuster, um Reinigungspl\u00e4ne, Sanit\u00e4rbereiche und Facility-Ressourcen basierend auf tats\u00e4chlicher Besuchernachfrage zu priorisieren.<\/li>\n\n\n\n<li><strong>Event-Wirkungsanalyse<\/strong>: Messen Sie, wie sich Promotions, saisonale Aktionen, Ausstellungen und Events auf Besucherfrequenz, Verweildauer und Besucherverteilung im gesamten Einkaufszentrum auswirken.<\/li>\n\n\n\n<li><strong>Kontext f\u00fcr Parkplatz und Ankunftsfluss<\/strong>: In Verbindung mit Parkplatz- und Zugangssystemen k\u00f6nnen Besucherpr\u00e4senzdaten zus\u00e4tzlichen Kontext f\u00fcr die Analyse von Ankunftsmustern und Spitzenzeiten liefern.<\/li>\n\n\n\n<li><strong>Sicherheit und Anomalieerkennung<\/strong>: KI-Systeme k\u00f6nnen Ver\u00e4nderungen bei Auslastung, Bewegung oder Netzwerkaktivit\u00e4t als zus\u00e4tzliche Signale nutzen, um ungew\u00f6hnliche Zust\u00e4nde oder betriebliche Anomalien zu erkennen.<\/li>\n\n\n\n<li><strong>Marketing und Mieterkampagnen<\/strong>: Eingewilligte Besucheridentit\u00e4t, Besuchshistorie und Standortkontext k\u00f6nnen relevantere Kampagnen f\u00fcr Einkaufszentren, Mieterangebote und Zielgruppenaktivierung unterst\u00fctzen.<\/li>\n\n\n\n<li><strong>Kundenservice-Copiloten<\/strong>: KI-Assistenten k\u00f6nnen autorisierten Standort-, Besucher- und Betriebskontext nutzen, um Infost\u00e4nden oder Serviceteams zu helfen, effektiver zu reagieren.<\/li>\n\n\n\n<li><strong>Portfolio-Intelligenz<\/strong>: Einkaufszentrum-Gruppen k\u00f6nnen Auslastung, Besucherverhalten und Betriebsmuster \u00fcber mehrere Immobilien hinweg mithilfe einer gemeinsamen Datenschicht vergleichen.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom ersetzt keine Geb\u00e4udemanagement-, Sicherheits-, Parkplatz-, CRM- oder Property-Management-Systeme. Es kann diesen Systemen \u2014 und den daran angebundenen KI-Plattformen \u2014 zus\u00e4tzlichen Kontext aus der physischen Welt liefern, der aus WLAN und weiteren integrierten Datenquellen stammt.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box2914_a91d73-b4 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box2914_a91d73-b4 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box2914_a91d73-b4 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box2914_a91d73-b4 .kt-info-svg-icon-flip, .kt-info-box2914_a91d73-b4 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box2914_a91d73-b4 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box2914_a91d73-b4 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box2914_a91d73-b4 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box2914_a91d73-b4\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_aperture kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"14.31\" y1=\"8\" x2=\"20.05\" y2=\"17.94\"\/><line x1=\"9.69\" y1=\"8\" x2=\"21.17\" y2=\"8\"\/><line x1=\"7.38\" y1=\"12\" x2=\"13.12\" y2=\"2.06\"\/><line x1=\"9.69\" y1=\"16\" x2=\"3.95\" y2=\"6.06\"\/><line x1=\"14.31\" y1=\"16\" x2=\"2.83\" y2=\"16\"\/><line x1=\"16.62\" y1=\"12\" x2=\"10.88\" y2=\"21.94\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Retail-KI mit der physischen Welt verbinden<\/h2><p class=\"kt-blocks-info-box-text\">Erfahren Sie, wie Wiacom Echtzeit-Pr\u00e4senzdaten, Zonen-Analytics, Kundenidentit\u00e4t und Zugangsdaten \u00fcber das Model Context Protocol (MCP) f\u00fcr KI-Agenten und Enterprise-Automatisierungsplattformen bereitstellen kann.<br><a href=\"https:\/\/wiacom.ai\/de\/ihrem-retail-ki-stack-fehlt-eine-datenquelle\/\">Lesen: Ihrem Retail-KI-Stack fehlt eine Datenquelle \u2014 wer sich gerade tats\u00e4chlich im Store befindet<\/a><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id2914_db4b0e-26 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2914_db4b0e-26 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2914_db4b0e-26 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2914_db4b0e-26 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2914_db4b0e-26 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2914_db4b0e-26 > .kt-row-column-wrap{padding-right:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_db4b0e-26 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column2914_7378c6-ab > .kt-inside-inner-col,.kadence-column2914_7378c6-ab > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_7378c6-ab > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_7378c6-ab > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_7378c6-ab > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_7378c6-ab > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_7378c6-ab{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_7378c6-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_7378c6-ab > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_7378c6-ab inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2914_964405-cc, .wp-block-kadence-advancedheading.kt-adv-heading2914_964405-cc[data-kb-block=\"kb-adv-heading2914_964405-cc\"]{margin-top:1px;margin-bottom:20px;font-size:36px;line-height:60px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading2914_964405-cc mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2914_964405-cc[data-kb-block=\"kb-adv-heading2914_964405-cc\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2914_964405-cc img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2914_964405-cc[data-kb-block=\"kb-adv-heading2914_964405-cc\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2914_964405-cc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2914_964405-cc\"><strong>Proximity Campaigns durchf\u00fchren<\/strong><\/h4>\n\n\n<style>.kb-row-layout-id2914_7b2370-4e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2914_7b2370-4e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2914_7b2370-4e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2914_7b2370-4e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2914_7b2370-4e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2914_7b2370-4e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_7b2370-4e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2914_c1128f-29 > .kt-inside-inner-col,.kadence-column2914_c1128f-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_c1128f-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_c1128f-29 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_c1128f-29 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_c1128f-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_c1128f-29{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_c1128f-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_c1128f-29 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_c1128f-29 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2914_11b844-a8, .wp-block-kadence-advancedheading.kt-adv-heading2914_11b844-a8[data-kb-block=\"kb-adv-heading2914_11b844-a8\"]{margin-top:1px;margin-bottom:10px;font-size:20px;line-height:21px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading2914_11b844-a8 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2914_11b844-a8[data-kb-block=\"kb-adv-heading2914_11b844-a8\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2914_11b844-a8 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2914_11b844-a8[data-kb-block=\"kb-adv-heading2914_11b844-a8\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2914_11b844-a8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2914_11b844-a8\"><strong>Standortbasierte Services<\/strong><\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Wenn sich Kunden mit dem Captive Portal (WLAN-Portal) verbinden und sich in geringer Entfernung zu einem bestimmten Gesch\u00e4ft Ihres Einkaufszentrums befinden, k\u00f6nnen Sie automatisch eine Nachricht senden; um den ROI zu steigern und Kosten zu senken, k\u00f6nnen Sie Ihre Zielgruppe mit demografischen Filtern verfeinern.<br><br><br><br><br><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"85\" class=\"wp-image-932\" style=\"width: 300px;\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/cbre_wifi_marketing.jpg\" alt=\"\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/cbre_wifi_marketing.jpg 350w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/cbre_wifi_marketing-300x85.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br><br><strong>Standort<\/strong>: Ein CBRE-Einkaufszentrum<br><strong>Zielgruppe<\/strong>: Frauen, 25-45 Jahre<br><strong>Verhalten<\/strong>: Waren in den vergangenen 90 Tagen 5-mal am Standort<br><strong>Kampagnen-Versandzeit<\/strong>: 17 und 19 Uhr<br><strong>Standort<\/strong>: Personen, die \u00fcber das Captive Portal mit AP6 und AP7 verbunden sind, in der N\u00e4he des Zara-Gesch\u00e4fts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nachricht<br><em><strong>Kommen Sie zu Zara f\u00fcr unseren Sale mit bis zu 40 % Rabatt auf M\u00e4ntel, Blazer, Jacken, Kleider und mehr. Besuchen Sie zara.com f\u00fcr Rabatte auf unsere gesamte Kollektion!<\/strong><\/em><br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2914_9fa350-31 > .kt-inside-inner-col,.kadence-column2914_9fa350-31 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_9fa350-31 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_9fa350-31 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_9fa350-31 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_9fa350-31 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_9fa350-31{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_9fa350-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_9fa350-31 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_9fa350-31 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2914_f6b531-c1, .wp-block-kadence-advancedheading.kt-adv-heading2914_f6b531-c1[data-kb-block=\"kb-adv-heading2914_f6b531-c1\"]{margin-top:1px;margin-bottom:10px;font-size:20px;line-height:21px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading2914_f6b531-c1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2914_f6b531-c1[data-kb-block=\"kb-adv-heading2914_f6b531-c1\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2914_f6b531-c1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2914_f6b531-c1[data-kb-block=\"kb-adv-heading2914_f6b531-c1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading2914_f6b531-c1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2914_f6b531-c1\"><strong>Proximity Campaigns<\/strong><\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Erreichen Sie Ihre Kunden auf pers\u00f6nlichere und kontextbezogenere Weise. Mit den Proximity Campaigns von Wiacom k\u00f6nnen Sie mit der richtigen Zielgruppe in Kontakt treten und deren Bed\u00fcrfnisse erf\u00fcllen. Sie erreichen Ihre Kunden zum passenden Zeitpunkt. Sie k\u00f6nnen Angebote erhalten, wenn sie sich in geringer Entfernung zu Ihren Standorten befinden.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"85\" class=\"wp-image-934\" style=\"width: 300px;\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/nepi_rockcastle_wifi.jpg\" alt=\"\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/nepi_rockcastle_wifi.jpg 350w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/nepi_rockcastle_wifi-300x85.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br><br><strong>Standort<\/strong>: Parkbereich des NEPI-Einkaufszentrums. <br><strong>Zielgruppe<\/strong>: M\u00e4nner, \u00fcber 18 Jahre <br><strong>Verhalten<\/strong>: Waren in den vergangenen 365 Tagen am Standort. <br><strong>Kampagnen-Versandzeit<\/strong>: 11 und 14 Uhr<br><strong>Standort<\/strong>: Personen, die mit AP6 und AP7 verbunden sind, in der N\u00e4he des Zara-Gesch\u00e4fts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nachricht<br><em><strong>Hunger auf einen Whopper? Kommen Sie zu Burger King und sehen Sie sich unser Angebot an. Zeigen Sie den Code FW1234 und erhalten Sie eine gro\u00dfe Portion Pommes v\u00f6llig kostenlos!<\/strong><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column2914_efbff0-ca > .kt-inside-inner-col,.kadence-column2914_efbff0-ca > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_efbff0-ca > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_efbff0-ca > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_efbff0-ca > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_efbff0-ca > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_efbff0-ca{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_efbff0-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_efbff0-ca > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_efbff0-ca inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"800\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/zara-burgerking-wifi-marketing-analytics-2.png\" alt=\"standortbasiertes Marketing\" class=\"wp-image-936\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/zara-burgerking-wifi-marketing-analytics-2.png 460w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/zara-burgerking-wifi-marketing-analytics-2-173x300.png 173w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2914_7b9500-80{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id2914_7b9500-80 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2914_7b9500-80 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2914_7b9500-80 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_7b9500-80{background-color:#b4e2ff;}.kb-row-layout-id2914_7b9500-80 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2914_7b9500-80 .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id2914_7b9500-80 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2914_7b9500-80 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id2914_7b9500-80 .kt-row-layout-top-sep{height:30px;}.kb-row-layout-id2914_7b9500-80 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id2914_7b9500-80 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id2914_7b9500-80 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2914_7b9500-80 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2914_7b9500-80 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2914_7b9500-80 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_7b9500-80 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2914_7b9500-80 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_7b9500-80 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2914_26002d-1f > .kt-inside-inner-col,.kadence-column2914_26002d-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_26002d-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_26002d-1f > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_26002d-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_26002d-1f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_26002d-1f{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_26002d-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_26002d-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_26002d-1f inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-2914_3b2647-38 .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-2914_3b2647-38 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2914_3b2647-38\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2914_e89ea1-d0 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2914_e89ea1-d0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2914_e89ea1-d0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:25px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2914_e89ea1-d0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2914_e89ea1-d0 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2914_e89ea1-d0 > .kt-row-column-wrap{padding-right:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_e89ea1-d0 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column2914_5f69cf-0d > .kt-inside-inner-col,.kadence-column2914_5f69cf-0d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_5f69cf-0d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_5f69cf-0d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_5f69cf-0d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_5f69cf-0d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_5f69cf-0d{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_5f69cf-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_5f69cf-0d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_5f69cf-0d inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_reviews-1024x740-1024x740.jpg\" alt=\"WLAN Portal Einkaufszentren\" class=\"wp-image-944\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_reviews-1024x740.jpg 1024w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_reviews-1024x740-300x217.jpg 300w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_reviews-1024x740-768x555.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column2914_e76bf9-ee > .kt-inside-inner-col,.kadence-column2914_e76bf9-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_e76bf9-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_e76bf9-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_e76bf9-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_e76bf9-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_e76bf9-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_e76bf9-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_e76bf9-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_e76bf9-ee inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2914_a2992e-c9, .wp-block-kadence-advancedheading.kt-adv-heading2914_a2992e-c9[data-kb-block=\"kb-adv-heading2914_a2992e-c9\"]{margin-top:1px;margin-bottom:15px;text-align:left;font-size:40px;line-height:50px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading2914_a2992e-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2914_a2992e-c9[data-kb-block=\"kb-adv-heading2914_a2992e-c9\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2914_a2992e-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2914_a2992e-c9[data-kb-block=\"kb-adv-heading2914_a2992e-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading2914_a2992e-c9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2914_a2992e-c9\"><strong>Umfragen &amp; Feedback-Kampagnen  <\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Erhalten Sie wertvolles Feedback von Shoppern und verwandeln Sie negatives Feedback mit dem einzigartigen Ansatz von Wiacom in eine positive Erfahrung<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Binden Sie Ihre Shopper ein, indem Sie sie zu ihren Erlebnissen im Einkaufszentrum befragen. Sie k\u00f6nnen Ihnen mitteilen, was sie sich in Ihrem Einkaufszentrum mehr w\u00fcnschen.<br>Das Umfragesystem von Wiacom baut langfristige Kundenbeziehungen auf, da Kunden wissen, dass ihr Feedback z\u00e4hlt.<br>\u00dcber Umfragen k\u00f6nnen Sie das relevanteste Feedback Ihrer Shopper erfassen, um deren Einkaufserlebnis zu verbessern und die Zukunft Ihres Standorts zu gestalten.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kadence-column2914_6d1436-7d > .kt-inside-inner-col,.kadence-column2914_6d1436-7d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_6d1436-7d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_6d1436-7d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_6d1436-7d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_6d1436-7d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_6d1436-7d{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_6d1436-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_6d1436-7d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_6d1436-7d\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Retail-WLAN-Analytics f\u00fcr Einkaufszentren<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retail-WLAN-Analytics kann Einkaufszentren helfen, mehr zu verstehen als nur die Anzahl der Personen, die die Immobilie betreten.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durch die Kombination von G\u00e4ste-WLAN-Interaktionen, eingewilligter Kundenidentit\u00e4t, Besuchsfrequenz, Verweilverhalten, Besucherfrequenzdaten und weiteren vernetzten Quellen kann Wiacom Betreibern helfen zu verstehen, wie Shopper im Zeitverlauf mit dem Standort interagieren.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Diese Erkenntnisse k\u00f6nnen Marketing-, Mieterkampagnen-, Vermietungs-, Event-, Betriebs- und Kundenerlebnis-Entscheidungen unterst\u00fctzen, w\u00e4hrend berechtigte Daten auch \u00fcber unterst\u00fctzte Integrationen mit CRM-, CDP-, BI- und KI-Plattformen geteilt werden k\u00f6nnen.<\/p>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id2914_2b039d-15{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id2914_2b039d-15 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2914_2b039d-15 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2914_2b039d-15 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_2b039d-15{background-color:#b4e2ff;}.kb-row-layout-id2914_2b039d-15 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2914_2b039d-15 .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id2914_2b039d-15 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2914_2b039d-15 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id2914_2b039d-15 .kt-row-layout-top-sep{height:30px;}.kb-row-layout-id2914_2b039d-15 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id2914_2b039d-15 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id2914_2b039d-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2914_2b039d-15 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2914_2b039d-15 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2914_2b039d-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_2b039d-15 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2914_2b039d-15 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_2b039d-15 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2914_339883-8b > .kt-inside-inner-col,.kadence-column2914_339883-8b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_339883-8b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_339883-8b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_339883-8b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_339883-8b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_339883-8b{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_339883-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_339883-8b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_339883-8b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-2914_90dcaa-04 .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-2914_90dcaa-04 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-2914_90dcaa-04\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column2914_2c4647-34 > .kt-inside-inner-col,.kadence-column2914_2c4647-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_2c4647-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_2c4647-34 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_2c4647-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_2c4647-34 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_2c4647-34{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_2c4647-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_2c4647-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_2c4647-34\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">H\u00e4ufig gestellte Fragen zu Einkaufszentrum-WLAN<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Was ist ein Captive Portal f\u00fcr Einkaufszentren?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ein Captive Portal f\u00fcr Einkaufszentren ist die gebrandete WLAN-Seite, die Besucher beim Verbinden mit dem G\u00e4ste-WLAN sehen. Es kann f\u00fcr Netzwerk-Onboarding, Identit\u00e4tsverifizierung, Einwilligung, Promotions, Mieterwerbung, Umfragen und Kundenbindung genutzt werden.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kann WLAN in Einkaufszentren f\u00fcr WLAN-Marketing genutzt werden?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ja. Mit entsprechender Einwilligung und Konfiguration k\u00f6nnen verifizierte G\u00e4ste-WLAN-Zielgruppen f\u00fcr E-Mail-, Mobil-, CRM-, Treue- und unterst\u00fctzte Digital-Advertising-Kampagnen segmentiert werden. Einkaufszentren k\u00f6nnen auch Captive-Portal- und Interstitial-Inventar f\u00fcr Mieter- oder Sponsorenkampagnen nutzen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Was ist eine WLAN-Analytics-Plattform f\u00fcr Einkaufszentren?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Eine WLAN-Analytics-Plattform f\u00fcr Einkaufszentren nutzt G\u00e4ste-WLAN-Interaktionen und weitere Kundendatenquellen, um Betreibern zu helfen, Besucherverhalten zu verstehen, wiederkehrende Shopper zu erkennen, eingewilligte Kundenzielgruppen aufzubauen und Engagement zu messen. Wiacom vereint G\u00e4ste-WLAN-Onboarding, Identit\u00e4t, Analytics, Kundendaten und Engagement-Funktionen in einer Plattform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">M\u00fcssen wir unser bestehendes Einkaufszentrum-WLAN mit Wiacom ersetzen?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nein. Wiacom ist herstellerunabh\u00e4ngig und f\u00fcr die Zusammenarbeit mit unterst\u00fctzter bestehender WLAN-Infrastruktur konzipiert. Es kann \u00fcber Cisco, Cisco Meraki, Aruba, Ruckus, Ubiquiti UniFi, Fortinet, MikroTik, Cambium und Mixed-Vendor-Umgebungen hinweg betrieben werden, ohne dass das Netzwerk vollst\u00e4ndig ersetzt werden muss.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kann Wiacom wiederkehrende Shopper erkennen?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ja. Abh\u00e4ngig von der Authentifizierungsmethode, den verf\u00fcgbaren Daten und dem Einwilligungsmodell kann Wiacom registrierte Besucher mit einer dauerhaften Kundenidentit\u00e4t verkn\u00fcpfen und Wiederholungsbesuche, Besuchsfrequenz sowie weitere Engagement-Muster analysieren.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kann Einkaufszentrum-WLAN mit CRM- und Treueplattformen integriert werden?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ja. Wiacom kann Kunden- und Engagement-Daten \u00fcber verf\u00fcgbare Integrationen und APIs mit CRM-, Treue-, Customer-Data-Plattformen, Websites, mobilen Anwendungen und weiteren unterst\u00fctzten Drittanbietersystemen austauschen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u00f6nnen Einkaufszentren WLAN-Zielgruppen f\u00fcr Meta und Google Ads nutzen?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ja. \u00dcber Wiacom erfasste eingewilligte First-Party-Zielgruppen k\u00f6nnen segmentiert und \u00fcber unterst\u00fctzte Integrationen, einschlie\u00dflich Meta und Google Ads, aktiviert werden, vorbehaltlich geltender Datenschutzanforderungen und der Richtlinien der Advertising-Plattformen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kann Wiacom mehrere Einkaufszentren von einer Plattform aus verwalten?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ja. Wiacom unterst\u00fctzt Multi-Standort- und Multi-Property-Umgebungen. Einkaufszentrum-Gruppen k\u00f6nnen Kundenidentit\u00e4t, G\u00e4ste-WLAN-Onboarding, Analytics, Einwilligung, Integrationen und Kampagnen zentral verwalten, w\u00e4hrend standortspezifische Konfiguration und Branding erhalten bleiben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ist Wiacom nur eine WLAN-Marketing-Plattform?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nein. Wiacom bietet WLAN-Identit\u00e4t, -Zugang, -Analytics und operative Funktionen f\u00fcr Marketing-, IT- und Betriebsteams. Neben der Kundenbindung unterst\u00fctzt die Plattform Zugangsmanagement, Netzwerkintegrationen, Multi-Property-Deployments, Fehlerbehebung und Automatisierung.<\/p>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id2914_5731b3-1f > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2914_5731b3-1f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2914_5731b3-1f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1280px;margin-left:auto;margin-right:auto;padding-top:100px;padding-right:10px;padding-bottom:100px;padding-left:10px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_5731b3-1f{background-color:#57bdff;background-image:url('https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/gdpr_wifi_marketing_shopping_malls-1.jpg');background-size:cover;background-position:center center;background-attachment:fixed;background-repeat:no-repeat;}.kb-row-layout-id2914_5731b3-1f > .kt-row-layout-overlay{opacity:0.77;}.kb-row-layout-id2914_5731b3-1f .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id2914_5731b3-1f .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2914_5731b3-1f .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id2914_5731b3-1f .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id2914_5731b3-1f .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id2914_5731b3-1f .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (hover: none){.kb-row-layout-id2914_5731b3-1f{background-attachment:scroll;}}@media all and (max-width: 1024px){.kb-row-layout-id2914_5731b3-1f > .kt-row-column-wrap{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2914_5731b3-1f .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2914_5731b3-1f .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2914_5731b3-1f > .kt-row-column-wrap{padding-top:20px;padding-right:10px;padding-bottom:20px;padding-left:10px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2914_5731b3-1f .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2914_5731b3-1f .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div style=\"background-image: url(https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/gdpr_wifi_marketing_shopping_malls-1.jpg)\" class=\"kb-row-layout-wrap kb-row-layout-id2914_5731b3-1f alignfull kt-row-has-bg kt-jarallax wp-block-kadence-rowlayout\" data-img-position=\"center center\" data-img-size=\"cover\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-waves\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,78 -500,78c-154.895,0 -250,-30 -250,-30l0,50l1000,0l0,-60Z\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,73 -500,73c-154.895,0 -250,-45 -250,-45l0,70l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,68 -500,68c-154.895,0 -250,-65 -250,-65l0,95l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-waves\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,78 -500,78c-154.895,0 -250,-30 -250,-30l0,50l1000,0l0,-60Z\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,73 -500,73c-154.895,0 -250,-45 -250,-45l0,70l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,68 -500,68c-154.895,0 -250,-65 -250,-65l0,95l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column2914_7bbd7a-b2 > .kt-inside-inner-col{padding-top:48px;}.kadence-column2914_7bbd7a-b2 > .kt-inside-inner-col,.kadence-column2914_7bbd7a-b2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_7bbd7a-b2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_7bbd7a-b2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_7bbd7a-b2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_7bbd7a-b2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_7bbd7a-b2{text-align:right;}.kadence-column2914_7bbd7a-b2{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_7bbd7a-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_7bbd7a-b2{text-align:center;}.kadence-column2914_7bbd7a-b2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_7bbd7a-b2 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id2914_10fc20-1d > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2914_10fc20-1d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2914_10fc20-1d > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id2914_10fc20-1d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id2914_10fc20-1d > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id2914_10fc20-1d > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2914_10fc20-1d alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column2914_2687ee-3d > .kt-inside-inner-col,.kadence-column2914_2687ee-3d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_2687ee-3d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_2687ee-3d > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_2687ee-3d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_2687ee-3d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_2687ee-3d{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_2687ee-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_2687ee-3d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_2687ee-3d inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center wp-block-paragraph\">s<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"97\" class=\"wp-image-946\" style=\"width: 150px;\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Vivo_wifi_marketing-analytics.png\" alt=\"\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2914_0514b6-d8 > .kt-inside-inner-col{display:flex;}.kadence-column2914_0514b6-d8 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column2914_0514b6-d8 > .kt-inside-inner-col,.kadence-column2914_0514b6-d8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2914_0514b6-d8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2914_0514b6-d8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2914_0514b6-d8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2914_0514b6-d8 > .kt-inside-inner-col{background-color:rgba(0, 0, 0, 0.6);}.kadence-column2914_0514b6-d8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2914_0514b6-d8{position:relative;}@media all and (max-width: 1024px){.kadence-column2914_0514b6-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2914_0514b6-d8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2914_0514b6-d8\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-text-align-left kt-adv-heading_446cad-5a wp-block-kadence-advancedheading has-text-color\" id=\"kt-adv-heading_446cad-5a\" style=\"color:#ffffff\"><strong>Vivo! Shopping Malls verzeichnet \u00fcber 100.000 CRM-Eintr\u00e4ge pro Jahr<\/strong><\/h3>\n\n\n\n<p class=\"has-text-align-left has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#ffffff\">Mit unserem Captive-Portal-WLAN-Marketing- und Analytics-Tool haben Einkaufszentren wie Vivo! einen Wettbewerbsvorteil erzielt und ihre Erl\u00f6se mit zunehmend hoher Geschwindigkeit gesteigert.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2831_7c2232-8f > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2831_7c2232-8f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2831_7c2232-8f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;min-height:150px;grid-template-columns:minmax(0, 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1024px){.kb-row-layout-id2831_7c2232-8f .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2831_7c2232-8f .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2831_7c2232-8f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2831_7c2232-8f .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2831_7c2232-8f .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div style=\"background-image: url(https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_contact.png)\" class=\"kb-row-layout-wrap kb-row-layout-id2831_7c2232-8f alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-layout-top-sep kt-row-sep-type-waves\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,78 -500,78c-154.895,0 -250,-30 -250,-30l0,50l1000,0l0,-60Z\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,73 -500,73c-154.895,0 -250,-45 -250,-45l0,70l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,68 -500,68c-154.895,0 -250,-65 -250,-65l0,95l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column2831_a71c21-92 > .kt-inside-inner-col{padding-top:0px;}.kadence-column2831_a71c21-92 > .kt-inside-inner-col,.kadence-column2831_a71c21-92 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2831_a71c21-92 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2831_a71c21-92 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2831_a71c21-92 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2831_a71c21-92 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2831_a71c21-92{position:relative;}@media all and (max-width: 1024px){.kadence-column2831_a71c21-92 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2831_a71c21-92 > .kt-inside-inner-col{padding-top:50px;padding-right:30px;padding-left:30px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2831_a71c21-92 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2831_928084-89, .wp-block-kadence-advancedheading.kt-adv-heading2831_928084-89[data-kb-block=\"kb-adv-heading2831_928084-89\"]{text-align:center;font-size:2em;line-height:1.5em;font-weight:normal;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading2831_928084-89 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2831_928084-89[data-kb-block=\"kb-adv-heading2831_928084-89\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2831_928084-89 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2831_928084-89[data-kb-block=\"kb-adv-heading2831_928084-89\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2831_928084-89, .wp-block-kadence-advancedheading.kt-adv-heading2831_928084-89[data-kb-block=\"kb-adv-heading2831_928084-89\"]{font-size:1.6em;line-height:2em;}}<\/style>\n<h6 class=\"kt-adv-heading2831_928084-89 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2831_928084-89\"><br><strong>WiFi-Identit\u00e4t, Zugriff, Engagement und Analytics f\u00fcr Marketing-, IT- und Operations-Teams<\/strong><\/h6>\n\n\n<style>.kb-row-layout-id2831_7a3ee6-7c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2831_7a3ee6-7c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2831_7a3ee6-7c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2831_7a3ee6-7c > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2831_7a3ee6-7c .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id2831_7a3ee6-7c .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2831_7a3ee6-7c .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id2831_7a3ee6-7c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2831_7a3ee6-7c .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2831_7a3ee6-7c .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2831_7a3ee6-7c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2831_7a3ee6-7c .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2831_7a3ee6-7c .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2831_7a3ee6-7c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2831_071114-28 > .kt-inside-inner-col,.kadence-column2831_071114-28 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2831_071114-28 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2831_071114-28 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2831_071114-28 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2831_071114-28 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2831_071114-28{position:relative;}@media all and (max-width: 1024px){.kadence-column2831_071114-28 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2831_071114-28 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2831_071114-28 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns2831_01485f-0f{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2831_01485f-0f .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2831_01485f-0f\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button{color:#fff;background:#12bf1b;font-size:16px;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;border-top:2px solid #12bf1b;border-right:2px solid #12bf1b;border-bottom:2px solid #12bf1b;border-left:2px solid #12bf1b;box-shadow:inset 1px 1px 2px 0px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button:focus{color:#fff;background:#271f47;border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button{border-top:2px solid #12bf1b;border-right:2px solid #12bf1b;border-bottom:2px solid #12bf1b;border-left:2px solid #12bf1b;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button:focus{border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button{border-top:2px solid #12bf1b;border-right:2px solid #12bf1b;border-bottom:2px solid #12bf1b;border-left:2px solid #12bf1b;}.wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2831_9cba5f-bc.kb-button:focus{border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn2831_9cba5f-bc kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/wiacom.ai\/product\/request-a-demo\/\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_cog kt-btn-icon-side-left\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3.5 0l-.5 1.19c-.1.03-.19.08-.28.13l-1.19-.5-.72.72.5 1.19c-.05.1-.09.18-.13.28l-1.19.5v1l1.19.5c.04.1.08.18.13.28l-.5 1.19.72.72 1.19-.5c.09.04.18.09.28.13l.5 1.19h1l.5-1.19c.09-.04.19-.08.28-.13l1.19.5.72-.72-.5-1.19c.04-.09.09-.19.13-.28l1.19-.5v-1l-1.19-.5c-.03-.09-.08-.19-.13-.28l.5-1.19-.72-.72-1.19.5c-.09-.04-.19-.09-.28-.13l-.5-1.19h-1zm.5 2.5c.83 0 1.5.67 1.5 1.5s-.67 1.5-1.5 1.5-1.5-.67-1.5-1.5.67-1.5 1.5-1.5z\"\/><\/svg><\/span><span class=\"kt-btn-inner-text\">Demo anfordern<\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button{color:#fff;background:#0071a1;font-size:16px;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;border-top:2px solid #0071a1;border-right:2px solid #0071a1;border-bottom:2px solid #0071a1;border-left:2px solid #0071a1;box-shadow:inset 1px 1px 2px 0px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button:focus{color:#fff;background:#271f47;border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button{border-top:2px solid #0071a1;border-right:2px solid #0071a1;border-bottom:2px solid #0071a1;border-left:2px solid #0071a1;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button:focus{border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button{border-top:2px solid #0071a1;border-right:2px solid #0071a1;border-bottom:2px solid #0071a1;border-left:2px solid #0071a1;}.wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2831_58ac2f-a6.kb-button:focus{border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn2831_58ac2f-a6 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/wiacom.ai\/de\/kontakt\/\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_closed kt-btn-icon-side-left\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v1l4 2 4-2v-1h-8zm0 2v4h8v-4l-4 2-4-2z\" transform=\"translate(0 1)\"\/><\/svg><\/span><span class=\"kt-btn-inner-text\">Nachricht senden<\/span><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2830_e6d489-74 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2830_e6d489-74 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2830_e6d489-74 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:40px;padding-right:60px;padding-bottom:25px;padding-left:60px;}.kb-row-layout-id2830_e6d489-74 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2830_e6d489-74 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}.kb-row-layout-id2830_e6d489-74{background-color:#0c2e4d;}.kb-row-layout-id2830_e6d489-74 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2830_e6d489-74 .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id2830_e6d489-74 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2830_e6d489-74 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id2830_e6d489-74 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2830_e6d489-74 > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id2830_e6d489-74 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2830_e6d489-74 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2830_e6d489-74 > .kt-row-column-wrap{padding-top:50px;padding-right:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2830_e6d489-74 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2830_e6d489-74 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2830_e6d489-74 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2830_e6d489-74 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-5-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2830_bd24b0-9e > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2830_bd24b0-9e > .kt-inside-inner-col,.kadence-column2830_bd24b0-9e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2830_bd24b0-9e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2830_bd24b0-9e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2830_bd24b0-9e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2830_bd24b0-9e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2830_bd24b0-9e{position:relative;}@media all and (max-width: 1024px){.kadence-column2830_bd24b0-9e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2830_bd24b0-9e > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2830_bd24b0-9e inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"66\" class=\"wp-image-348\" style=\"width: 100px;\" src=\"https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/08\/Wiacom-Logo-white-100.png\" alt=\"\"><\/p>\n\n\n\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\">US, UK, EU: +40 721 260 892<br><\/p>\n\n\n\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\">info@wiacom.ai<br><br>\u00a9 2026 Wiacom<br>Alle Rechte vorbehalten<\/p>\n\n\n\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/freewifi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"\ufffc (opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"wp-image-346\" style=\"width: 24px;\" src=\"https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/08\/wifi_marketing_linkedin-wiacom.png\" alt=\"\"><\/a>  <a href=\"https:\/\/web.facebook.com\/freewifi.ro\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"\ufffc (opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"wp-image-344\" style=\"width: 24px;\" src=\"https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/08\/facebook_wifi_marketing-wiacom.png\" alt=\"\"><\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2830_928e7e-f2 > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2830_928e7e-f2 > .kt-inside-inner-col,.kadence-column2830_928e7e-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2830_928e7e-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2830_928e7e-f2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2830_928e7e-f2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2830_928e7e-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2830_928e7e-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column2830_928e7e-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2830_928e7e-f2 > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2830_928e7e-f2 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"><strong><a href=\"https:\/\/wiacom.ai\/de\/produkt\/\" class=\"rank-math-link\">Produkt<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/de\/produkt\/guest-connect\/\" data-type=\"page\" data-id=\"6442\">Guest Connect<br><\/a><a class=\"rank-math-link\" href=\"https:\/\/wiacom.ai\/de\/produkt\/wiacom-gast-wlan\/\">Gast-WLAN<\/a><br><a class=\"rank-math-link\" href=\"https:\/\/wiacom.ai\/de\/produkt\/wiacom-analytics\/\">WLAN-Analyse<br><\/a><a class=\"rank-math-link\" href=\"https:\/\/wiacom.ai\/de\/produkt\/wiacom-datentresor\/\">Datentresor<br><\/a><a class=\"rank-math-link\" href=\"https:\/\/wiacom.ai\/de\/produkt\/wiacom-datenstudio\/\">Marketing und Engagement<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/product\/wiacom-passpoint-connect\/\" data-type=\"link\" data-id=\"https:\/\/wiacom.ai\/de\/product\/wiacom-passpoint-connect\/\">Wiacom Passpoint Connect<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/produkt\/horizon-persoenliches-wlan\/\" data-type=\"page\" data-id=\"6677\">Horizon \u2013 Pers\u00f6nliches WLAN<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2830_e9f89f-16 > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2830_e9f89f-16 > .kt-inside-inner-col,.kadence-column2830_e9f89f-16 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2830_e9f89f-16 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2830_e9f89f-16 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2830_e9f89f-16 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2830_e9f89f-16 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2830_e9f89f-16{position:relative;}@media all and (max-width: 1024px){.kadence-column2830_e9f89f-16 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2830_e9f89f-16 > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2830_e9f89f-16 inner-column-3\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"><strong><a href=\"https:\/\/wiacom.ai\/de\/industrien\/\" class=\"rank-math-link\">Industrien<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/de\/industrien\/einkaufszentren\/\" class=\"rank-math-link\">Einkaufszentren<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/industrien\/restaurants\/\" class=\"rank-math-link\">Restaurants<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/industrien\/flughaefen\/\" class=\"rank-math-link\">Flugh\u00e4fen<br><\/a><a href=\"https:\/\/wiacom.ai\/de\/industrien\/grosser-einzelhandel-und-hypermaerkte\/\" class=\"rank-math-link\">Gro\u00dfe Einzelhandelsgesch\u00e4fte und Hyperm\u00e4rkte<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/industrien\/bankwesen\/\" class=\"rank-math-link\">Bankwesen<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/industrien\/staedte-gemeinden-und-intelligente-staedte\/\" class=\"rank-math-link\">Stadt, Gemeinden und Intelligente St\u00e4dte<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/industrien\/gesundheitswesen\/\" class=\"rank-math-link\">Gesundheitswesen<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/industrien\/kmu-und-unternehmen\/\" class=\"rank-math-link\">Kleine bis mittelgro\u00dfe Unternehmen<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/industrien\/grosse-oeffentliche-veranstaltungsorte\/\" class=\"rank-math-link\">Gro\u00dfe \u00f6ffentliche Veranstaltungsorte, Stadien und Konzerthallen<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2830_0f0720-15 > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2830_0f0720-15 > .kt-inside-inner-col,.kadence-column2830_0f0720-15 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2830_0f0720-15 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2830_0f0720-15 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2830_0f0720-15 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2830_0f0720-15 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2830_0f0720-15{position:relative;}@media all and (max-width: 1024px){.kadence-column2830_0f0720-15 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2830_0f0720-15 > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2830_0f0720-15 inner-column-4\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"><strong><a href=\"https:\/\/wiacom.ai\/de\/partner-uebersicht\/\" class=\"rank-math-link\">Partner-\u00dcbersicht<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/de\/partner-uebersicht\/partner-werden\/\" class=\"rank-math-link\">Partner werden<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/partner-uebersicht\/einen-partner-finden\/\" class=\"rank-math-link\">Einen Partner finden<br><\/a><a href=\"https:\/\/wiacom.ai\/de\/partner-uebersicht\/wlan-anbieter\/\" class=\"rank-math-link\">WLAN-Anbieter<br><\/a><a href=\"https:\/\/wiacom.ai\/de\/partner-uebersicht\/technologie-partner\/\" class=\"rank-math-link\">Technologiepartner<\/a><\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"><strong><a href=\"https:\/\/wiacom.ai\/de\/die-firma\/\" class=\"rank-math-link\">Das Unternehmen<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/de\/die-firma\/\" class=\"rank-math-link\">\u00dcber Uns<br><\/a><a href=\"https:\/\/wiacom.ai\/de\/die-firma\/karriere\/\" class=\"rank-math-link\">Karriere<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/unterstutzung\/\" class=\"rank-math-link\">Unterst\u00fctzung<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/kontakt\/\" class=\"rank-math-link\">Kontakt<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2830_d59d37-1e > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2830_d59d37-1e > .kt-inside-inner-col,.kadence-column2830_d59d37-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2830_d59d37-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2830_d59d37-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column2830_d59d37-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2830_d59d37-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2830_d59d37-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column2830_d59d37-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2830_d59d37-1e > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2830_d59d37-1e inner-column-5\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"><strong><a href=\"https:\/\/wiacom.ai\/de\/\" class=\"rank-math-link\">Rechtliches<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a class=\"rank-math-link\" href=\"https:\/\/wiacom.ai\/de\/legal\/nutzungsbedingungen-und-konditionen\/\">Nutzungsbedingungen und Konditionen<\/a><br><a class=\"rank-math-link\" href=\"https:\/\/wiacom.ai\/de\/legal\/verarbeitung-personenbezogener-daten\/\">Verarbeitung personenbezogener Daten<\/a><br><a class=\"rank-math-link\" href=\"https:\/\/wiacom.ai\/de\/legal\/dsgvo-konformitaet\/\">DSGVO-Konformit\u00e4t<\/a><br><a class=\"rank-math-link\" href=\"https:\/\/wiacom.ai\/de\/legal\/verhaltenskodex-innerhalb-unseres-unternehmens\/\">Verhaltenskodex innerhalb unseres Unternehmens<\/a><br><a href=\"https:\/\/wiacom.ai\/de\/legal\/iso-iec-270012022-zertifizierung\/\" data-type=\"page\" data-id=\"5933\">ISO\/IEC 27001:2022 Zertifizierung<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00e4ste-WLAN, Shopper-Identit\u00e4t und Analytics f\u00fcr Einkaufszentren Wiacom hilft Einkaufszentren, Shopping-Malls, Fachmarktzentren und gemischt genutzten Destinationen dabei, die bestehende WLAN-Infrastruktur in eine Plattform f\u00fcr Shopper-Identit\u00e4t, Analytics und Kundenbindung zu verwandeln. Besucher k\u00f6nnen \u00fcber ein gebrandetes Captive Portal, eine Guest-Connect-URL oder einen &hellip; <a class=\"kt-excerpt-readmore more-link\" href=\"https:\/\/wiacom.ai\/de\/industrien\/einkaufszentren\/\" aria-label=\"Einkaufszentren\">Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2862,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","kt_blocks_editor_width":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-2914","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Wiacom","author_link":"https:\/\/wiacom.ai\/de\/author\/wiacom\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/wiacom.ai\/de\/wp-json\/wp\/v2\/pages\/2914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiacom.ai\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wiacom.ai\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wiacom.ai\/de\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wiacom.ai\/de\/wp-json\/wp\/v2\/comments?post=2914"}],"version-history":[{"count":9,"href":"https:\/\/wiacom.ai\/de\/wp-json\/wp\/v2\/pages\/2914\/revisions"}],"predecessor-version":[{"id":7195,"href":"https:\/\/wiacom.ai\/de\/wp-json\/wp\/v2\/pages\/2914\/revisions\/7195"}],"up":[{"embeddable":true,"href":"https:\/\/wiacom.ai\/de\/wp-json\/wp\/v2\/pages\/2862"}],"wp:attachment":[{"href":"https:\/\/wiacom.ai\/de\/wp-json\/wp\/v2\/media?parent=2914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}