{"id":1856,"date":"2019-12-12T17:10:05","date_gmt":"2019-12-12T15:10:05","guid":{"rendered":"https:\/\/wiacom.ai\/?page_id=1856"},"modified":"2026-09-24T17:55:45","modified_gmt":"2026-09-24T15:55:45","slug":"wiacom-analytics","status":"publish","type":"page","link":"https:\/\/wiacom.ai\/es\/producto\/wiacom-analytics\/","title":{"rendered":"Wiacom Analytics"},"content":{"rendered":"<style>.kb-row-layout-id1856_26724c-9e > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id1856_26724c-9e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id1856_26724c-9e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1856_26724c-9e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1856_26724c-9e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1856_26724c-9e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1856_26724c-9e alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column1856_74cd0e-41 > .kt-inside-inner-col,.kadence-column1856_74cd0e-41 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_74cd0e-41 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_74cd0e-41 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_74cd0e-41 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_74cd0e-41 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_74cd0e-41{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_74cd0e-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_74cd0e-41 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_74cd0e-41 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-sc1856_abe94f-3a .kt-sc-imgcol, .kt-sc1856_abe94f-3a .kt-sc-textcol{min-height:450px;}.kt-sc1856_abe94f-3a .kt-sc-innter-col{max-width:620px;}.kt-sc1856_abe94f-3a .kt-split-content-img{max-height:450px;}.kt-sc1856_abe94f-3a .kt-sc-textcol{padding-top:24px;padding-right:10px;padding-bottom:24px;padding-left:10px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 767px){.kt-sc1856_abe94f-3a .kt-sc-imgcol, .kt-sc1856_abe94f-3a .kt-sc-textcol{min-height:450px;}}<\/style>\n<div class=\"aligncenter kt-sc1856_abe94f-3a wp-block-kadence-splitcontent\"><div class=\"kt-split-content-wrap kt-sc-media-side-right\" style=\"grid-template-columns:auto 50%\"><div class=\"kt-sc-imgcol kt-sc-imgcol-bg-contain kt-sc-img-side-right\" data-aos=\"fade-left\" data-aos-offset=\"10\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\" data-aos-once=\"true\"><figure class=\"kt-split-content-media-image wp-image-container-884\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi-marketing-analytics-2.png\" alt=\"\" width=\"678\" height=\"450\" class=\"kt-split-content-img wp-image-884\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi-marketing-analytics-2.png 678w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi-marketing-analytics-2-300x199.png 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure><\/div><div class=\"kt-sc-textcol kt-sc-text-valign-center kt-sc-text-halign-right\" data-aos=\"fade-right\" data-aos-offset=\"10\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\" data-aos-once=\"true\"><div class=\"kt-sc-innter-col\">\n<h1 class=\"wp-block-heading has-text-align-left\">Anal\u00edtica WiFi y Customer Intelligence para Espacios F\u00edsicos<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Mucho M\u00e1s que un Portal Cautivo<\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Perfiles de clientes unificados, comportamiento predictivo y reporting centralizado para empresas y espacios f\u00edsicos.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Wiacom combina datos <a href=\"https:\/\/wiacom.ai\/es\/legal\/cumplimiento-rgpd\/\" target=\"_blank\" rel=\"noreferrer noopener\">zero-party y first-party<\/a> procedentes del Portal Cautivo WiFi, aplicaciones m\u00f3viles, programas de fidelizaci\u00f3n, sensores, c\u00e1maras, sistemas de conteo y otras fuentes para ofrecer una visi\u00f3n m\u00e1s completa de visitantes, comportamiento y operaciones.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">De forma similar a como Google Analytics ayuda a comprender el comportamiento digital, Wiacom proporciona anal\u00edtica para el mundo f\u00edsico.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Los equipos de Marketing, Operaciones, Leasing, Seguridad y Facilities pueden utilizar estos datos para comprender mejor qui\u00e9n visita una ubicaci\u00f3n, c\u00f3mo se utiliza el espacio, con qu\u00e9 frecuencia regresan los visitantes y c\u00f3mo cambian los patrones a lo largo del tiempo.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1856_7bbaab-7b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1856_7bbaab-7b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1856_7bbaab-7b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1856_7bbaab-7b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_7bbaab-7b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}.kb-row-layout-id1856_7bbaab-7b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1856_7bbaab-7b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1856_7bbaab-7b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1856_7bbaab-7b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_7bbaab-7b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1856_7bbaab-7b alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-exwide kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1856_b795ad-27 > .kt-inside-inner-col,.kadence-column1856_b795ad-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_b795ad-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_b795ad-27 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_b795ad-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_b795ad-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_b795ad-27{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_b795ad-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_b795ad-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_b795ad-27\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1856_cf3deb-b6 > .kt-inside-inner-col,.kadence-column1856_cf3deb-b6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_cf3deb-b6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_cf3deb-b6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_cf3deb-b6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_cf3deb-b6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_cf3deb-b6{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_cf3deb-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_cf3deb-b6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_cf3deb-b6\"><div class=\"kt-inside-inner-col\"><style>.kadence-column1856_bd9d49-4a > .kt-inside-inner-col,.kadence-column1856_bd9d49-4a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_bd9d49-4a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_bd9d49-4a > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_bd9d49-4a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_bd9d49-4a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_bd9d49-4a{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_bd9d49-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_bd9d49-4a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_bd9d49-4a\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es la Anal\u00edtica Guest WiFi?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La anal\u00edtica Guest WiFi utiliza la informaci\u00f3n generada a trav\u00e9s de conexiones WiFi, procesos de registro de hu\u00e9spedes y visitantes, y la infraestructura de red compatible para ayudar a las organizaciones a comprender c\u00f3mo interact\u00faan clientes y visitantes con espacios f\u00edsicos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo del despliegue y de los datos disponibles, Wiacom puede proporcionar informaci\u00f3n sobre:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>registros de hu\u00e9spedes y perfiles de clientes verificados;<\/li>\n\n\n\n<li>visitantes nuevos y recurrentes;<\/li>\n\n\n\n<li>frecuencia de visita y tasa de visitas repetidas;<\/li>\n\n\n\n<li>dwell time y tiempo de permanencia en una ubicaci\u00f3n o zona;<\/li>\n\n\n\n<li>tendencias de footfall y presencia;<\/li>\n\n\n\n<li>engagement del cliente e interacciones con campa\u00f1as;<\/li>\n\n\n\n<li>comportamiento de dispositivos y conectividad;<\/li>\n\n\n\n<li>rendimiento entre m\u00faltiples ubicaciones;<\/li>\n\n\n\n<li>datos propios de clientes obtenidos con consentimiento.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom puede combinar la anal\u00edtica WiFi con informaci\u00f3n procedente de CRM, CDP, programas de fidelizaci\u00f3n, POS, PMS, sensores, contadores y otras fuentes de datos aprobadas para crear una visi\u00f3n m\u00e1s amplia del comportamiento del cliente en el mundo f\u00edsico.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1856_bb11b3-1e > .kt-inside-inner-col,.kadence-column1856_bb11b3-1e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_bb11b3-1e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_bb11b3-1e > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_bb11b3-1e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_bb11b3-1e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_bb11b3-1e{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_bb11b3-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_bb11b3-1e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_bb11b3-1e\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1856_f64ef7-93 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1856_f64ef7-93 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1856_f64ef7-93 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1856_f64ef7-93 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_f64ef7-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}.kb-row-layout-id1856_f64ef7-93 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1856_f64ef7-93 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1856_f64ef7-93 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}}@media 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> .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_d26ea7-36{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_d26ea7-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_d26ea7-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_d26ea7-36\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1856_c1326b-27 > .kt-inside-inner-col,.kadence-column1856_c1326b-27 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_c1326b-27 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_c1326b-27 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_c1326b-27 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_c1326b-27 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_c1326b-27{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_c1326b-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_c1326b-27 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_c1326b-27\"><div class=\"kt-inside-inner-col\"><style>.kadence-column1856_410f60-d0 > .kt-inside-inner-col,.kadence-column1856_410f60-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_410f60-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_410f60-d0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_410f60-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_410f60-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_410f60-d0{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_410f60-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_410f60-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_410f60-d0\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Anal\u00edtica Guest WiFi para Hoteles<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los <a href=\"https:\/\/wiacom.ai\/es\/industrias\/captive-portal-hotels\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/wiacom.ai\/es\/industrias\/captive-portal-hotels\/\" rel=\"noreferrer noopener\">hoteles<\/a> pueden conectar las interacciones WiFi con el contexto de reservas, estancias, fidelizaci\u00f3n y perfiles de hu\u00e9spedes para comprender mejor a los hu\u00e9spedes recurrentes, su engagement y la relaci\u00f3n entre el uso del WiFi y el recorrido general del hu\u00e9sped.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1856_5f3d42-a9 > .kt-inside-inner-col,.kadence-column1856_5f3d42-a9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_5f3d42-a9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_5f3d42-a9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_5f3d42-a9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_5f3d42-a9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_5f3d42-a9{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_5f3d42-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_5f3d42-a9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_5f3d42-a9\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1856_cc9096-73 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1856_cc9096-73 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1856_cc9096-73 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1856_cc9096-73 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_cc9096-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}.kb-row-layout-id1856_cc9096-73 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1856_cc9096-73 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1856_cc9096-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1856_cc9096-73 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_cc9096-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1856_cc9096-73 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-exwide kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1856_0ce396-1f > .kt-inside-inner-col,.kadence-column1856_0ce396-1f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_0ce396-1f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_0ce396-1f > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_0ce396-1f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_0ce396-1f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_0ce396-1f{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_0ce396-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_0ce396-1f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_0ce396-1f\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1856_b2628d-51 > .kt-inside-inner-col,.kadence-column1856_b2628d-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_b2628d-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_b2628d-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_b2628d-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_b2628d-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_b2628d-51{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_b2628d-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_b2628d-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_b2628d-51\"><div class=\"kt-inside-inner-col\"><style>.kadence-column1856_0e811d-90 > .kt-inside-inner-col,.kadence-column1856_0e811d-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_0e811d-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_0e811d-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_0e811d-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_0e811d-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_0e811d-90{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_0e811d-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_0e811d-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_0e811d-90\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Anal\u00edtica WiFi para Retail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wiacom.ai\/es\/industrias\/gran-distribucion-e-hipermercados\/\" target=\"_blank\" rel=\"noreferrer noopener\">Los retailers<\/a> y <a href=\"https:\/\/wiacom.ai\/es\/industrias\/centros-comerciales\/\">centros comerciales<\/a> pueden utilizar anal\u00edtica WiFi junto con datos de footfall, dwell time, visitas recurrentes y first-party data para comprender c\u00f3mo interact\u00faan los visitantes con tiendas, zonas y campa\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La anal\u00edtica de clientes basada en WiFi tambi\u00e9n puede proporcionar datos estructurados sobre presencia f\u00edsica y engagement a sistemas CRM, CDP, BI e <a href=\"https:\/\/wiacom.ai\/es\/a-tu-stack-de-ia-para-retail-le-falta-una-fuente-de-datos-quien-esta-realmente-en-la-tienda-ahora\/\" target=\"_blank\" data-type=\"link\" data-id=\"\/es\/a-tu-stack-de-ia-para-retail-le-falta-una-fuente-de-datos-quien-esta-realmente-en-la-tienda-ahora\/\" rel=\"noreferrer noopener\">IA mediante<\/a> integraciones compatibles.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1856_66ad94-2f > .kt-inside-inner-col,.kadence-column1856_66ad94-2f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_66ad94-2f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_66ad94-2f > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_66ad94-2f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_66ad94-2f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_66ad94-2f{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_66ad94-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_66ad94-2f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_66ad94-2f\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1856_d7b14d-ac > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1856_d7b14d-ac > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1856_d7b14d-ac > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1856_d7b14d-ac > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_d7b14d-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}.kb-row-layout-id1856_d7b14d-ac > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1856_d7b14d-ac > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1856_d7b14d-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1856_d7b14d-ac > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_d7b14d-ac > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1856_d7b14d-ac alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-exwide kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1856_1ee5b7-11 > .kt-inside-inner-col,.kadence-column1856_1ee5b7-11 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_1ee5b7-11 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_1ee5b7-11 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_1ee5b7-11 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_1ee5b7-11 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_1ee5b7-11{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_1ee5b7-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_1ee5b7-11 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_1ee5b7-11\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1856_cc1f7c-9d > .kt-inside-inner-col,.kadence-column1856_cc1f7c-9d > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_cc1f7c-9d > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_cc1f7c-9d > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_cc1f7c-9d > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_cc1f7c-9d > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_cc1f7c-9d{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_cc1f7c-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_cc1f7c-9d > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_cc1f7c-9d\"><div class=\"kt-inside-inner-col\"><style>.kadence-column1856_c2f47b-e3 > .kt-inside-inner-col,.kadence-column1856_c2f47b-e3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_c2f47b-e3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_c2f47b-e3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_c2f47b-e3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_c2f47b-e3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_c2f47b-e3{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_c2f47b-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_c2f47b-e3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_c2f47b-e3\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Anal\u00edtica WiFi M\u00e1s All\u00e1 del Seguimiento por Direcci\u00f3n MAC<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los sistemas operativos modernos utilizan cada vez m\u00e1s la aleatorizaci\u00f3n de direcciones MAC y otros mecanismos de privacidad que reducen la fiabilidad de la anal\u00edtica basada \u00fanicamente en identificadores pasivos de dispositivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo de la infraestructura de red, del comportamiento de los dispositivos y de las fuentes de datos disponibles, esto puede afectar a m\u00e9tricas como visitantes \u00fanicos, visitas recurrentes, frecuencia de visita, dwell time, movimiento entre zonas, heatmaps y estimaciones de footfall basadas en presencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom no est\u00e1 limitado a la anal\u00edtica basada en direcciones MAC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9todos de identidad y acceso como <strong><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-guest-wi-fi\/\" target=\"_blank\" data-type=\"link\" data-id=\"\/es\/product\/wiacom-captive-portal-wifi-marketing-analytics-wifi-portal\/\" rel=\"noreferrer noopener\">Portal Cautivo<\/a>, <a href=\"https:\/\/wiacom.ai\/es\/producto\/guest-connect\/\" target=\"_blank\" data-type=\"page\" data-id=\"6224\" rel=\"noreferrer noopener\">Guest Connect<\/a>, WiFi Pass y <\/strong><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-passpoint-connect\/\" target=\"_blank\" data-type=\"link\" data-id=\"\/es\/product\/wiacom-passpoint-connect\/\" rel=\"noreferrer noopener\"><strong>Passpoint<\/strong> <\/a>pueden proporcionar una mayor continuidad entre el cliente y su actividad de red.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/docs.wiacom.ai\/onboarding\/captive-portal\" target=\"_blank\" rel=\"noreferrer noopener\">Portal Cautivo<\/a><\/strong> puede asociar sesiones WiFi con perfiles de clientes verificados o consentidos.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/docs.wiacom.ai\/onboarding\/guest-connect\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">Guest Connect<\/a><\/strong> puede establecer la identidad del cliente antes o independientemente del recorrido tradicional del Portal Cautivo y asociarla posteriormente con el acceso a la red cuando la infraestructura lo permite.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/docs.wiacom.ai\/access-features\/wifi-pass\/overview\" target=\"_blank\" rel=\"noreferrer noopener\">WiFi Pass<\/a><\/strong> puede proporcionar credenciales WiFi individuales, permitiendo asociar sesiones y visitas recurrentes con una identidad persistente en lugar de una contrase\u00f1a compartida o un identificador de dispositivo cambiante.<\/li>\n\n\n\n<li><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-passpoint-connect\/\" data-type=\"page\" data-id=\"4890\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Passpoint WiFi \/ Hotspot 2.0<\/strong><\/a> puede proporcionar reconexi\u00f3n segura y autom\u00e1tica para usuarios y dispositivos reconocidos, ofreciendo una mayor continuidad para la anal\u00edtica de visitantes recurrentes en infraestructuras compatibles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas se\u00f1ales de identidad pueden combinarse con sesiones RADIUS, PMS, CRM, programas de fidelizaci\u00f3n, sensores, contadores y otras fuentes compatibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En muchos despliegues, esto puede proporcionar la misma anal\u00edtica tradicionalmente asociada al seguimiento WiFi pasivo \u2014y en algunos casos una visi\u00f3n del cliente m\u00e1s fiable\u2014 porque los datos pueden vincularse con una identidad autenticada o conocida en lugar de depender \u00fanicamente de la direcci\u00f3n MAC del dispositivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La disponibilidad y precisi\u00f3n de cada m\u00e9trica dependen de la infraestructura, el m\u00e9todo de acceso, el modelo de integraci\u00f3n, la configuraci\u00f3n de privacidad y las se\u00f1ales disponibles en cada despliegue.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1856_18ec2b-22 > .kt-inside-inner-col,.kadence-column1856_18ec2b-22 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_18ec2b-22 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_18ec2b-22 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_18ec2b-22 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_18ec2b-22 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_18ec2b-22{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_18ec2b-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_18ec2b-22 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_18ec2b-22\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<style>.kt-sc1856_b68a03-96 .kt-sc-imgcol, .kt-sc1856_b68a03-96 .kt-sc-textcol{min-height:450px;}.kt-sc1856_b68a03-96 .kt-sc-textcol{padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 767px){.kt-sc1856_b68a03-96 .kt-sc-imgcol, .kt-sc1856_b68a03-96 .kt-sc-textcol{min-height:450px;}}<\/style>\n<div class=\"alignwide kt-sc1856_b68a03-96 wp-block-kadence-splitcontent\"><div class=\"kt-split-content-wrap kt-sc-media-side-left\" style=\"grid-template-columns:50% auto\"><div class=\"kt-sc-imgcol kt-sc-imgcol-bg-auto kt-sc-img-side-left\"><figure class=\"kt-split-content-media-image wp-image-container-886\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi-location-heatmaps.png\" alt=\"\" width=\"960\" height=\"682\" class=\"kt-split-content-img wp-image-886\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi-location-heatmaps.png 960w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi-location-heatmaps-300x213.png 300w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi-location-heatmaps-768x546.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure><\/div><div class=\"kt-sc-textcol kt-sc-text-valign-center kt-sc-text-halign-left\"><div class=\"kt-sc-innter-col\">\n<h2 class=\"wp-block-heading\">Una Visi\u00f3n 3D del Espacio F\u00edsico<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom agrega y consolida datos zero-party y first-party procedentes de diferentes fuentes para ofrecer una visi\u00f3n multidimensional del espacio y de su audiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las fuentes pueden incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>POS y comportamiento del cliente:<\/strong> Integre Wiacom con sistemas POS compatibles para a\u00f1adir contexto transaccional a los datos de presencia y clientes, permitiendo dividir las ubicaciones en zonas o subsecciones para realizar an\u00e1lisis de comportamiento m\u00e1s detallados.<\/li>\n\n\n\n<li><strong>Anal\u00edtica de footfall y presencia:<\/strong> Combine WiFi con beacons, contadores y otros sensores IoT compatibles para comprender mejor el tr\u00e1fico de visitantes, la presencia y los patrones de actividad en espacios f\u00edsicos.<\/li>\n\n\n\n<li><strong>Informaci\u00f3n sobre visitantes recurrentes:<\/strong> Analice tasas de retorno, frecuencia de visita y patrones de visitas repetidas cuando est\u00e9n disponibles se\u00f1ales adecuadas de identidad o red.<\/li>\n\n\n\n<li><strong>Anal\u00edtica unificada del espacio f\u00edsico:<\/strong> Combine informaci\u00f3n procedente de WiFi, sensores, c\u00e1maras inteligentes, sistemas de ticketing, lectores de tarjetas de embarque, contadores de personas y otras fuentes de datos compatibles dentro de un entorno com\u00fan de anal\u00edtica.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esta capa unificada permite analizar personas, ubicaciones y comportamiento desde una misma plataforma.<\/p>\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kt-sc1856_14280c-cc .kt-sc-imgcol, .kt-sc1856_14280c-cc .kt-sc-textcol{min-height:450px;}.kt-sc1856_14280c-cc .kt-sc-textcol{padding-top:24px;padding-right:24px;padding-bottom:24px;padding-left:24px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}@media all and (max-width: 767px){.kt-sc1856_14280c-cc .kt-sc-imgcol, .kt-sc1856_14280c-cc .kt-sc-textcol{min-height:450px;}}<\/style>\n<div class=\"alignwide kt-sc1856_14280c-cc wp-block-kadence-splitcontent\"><div class=\"kt-split-content-wrap kt-sc-media-side-right\" style=\"grid-template-columns:auto 50%\"><div class=\"kt-sc-imgcol kt-sc-imgcol-bg-auto kt-sc-img-side-right\"><figure class=\"kt-split-content-media-image wp-image-container-888\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/MacBookPro-WIACOM-Analytics.png\" alt=\"\" width=\"960\" height=\"682\" class=\"kt-split-content-img wp-image-888\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/MacBookPro-WIACOM-Analytics.png 960w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/MacBookPro-WIACOM-Analytics-300x213.png 300w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/MacBookPro-WIACOM-Analytics-768x546.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure><\/div><div class=\"kt-sc-textcol kt-sc-text-valign-center kt-sc-text-halign-left\"><div class=\"kt-sc-innter-col\">\n<h2 class=\"wp-block-heading\">Decisiones Basadas en Datos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los negocios con presencia f\u00edsica necesitan comprender qui\u00e9n visita sus ubicaciones, c\u00f3mo se utilizan los espacios y c\u00f3mo cambia el comportamiento de los clientes a lo largo del tiempo. Wiacom proporciona a diferentes equipos una capa com\u00fan de anal\u00edtica que puede combinar datos WiFi, informaci\u00f3n de clientes y datos del espacio f\u00edsico.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing:<\/strong> Utilice zero-party data verificados y first-party data obtenidos con consentimiento mediante Guest WiFi y otras fuentes aprobadas, junto con frecuencia de visita, engagement del cliente e informaci\u00f3n sobre comportamiento f\u00edsico, para mejorar la segmentaci\u00f3n, relevancia y medici\u00f3n de las campa\u00f1as.<\/li>\n\n\n\n<li><strong>Operaciones:<\/strong> Utilice footfall, ocupaci\u00f3n, dwell time y patrones de actividad para comprender mejor c\u00f3mo se utilizan los espacios f\u00edsicos y apoyar la planificaci\u00f3n operativa, asignaci\u00f3n de personal y recursos.<\/li>\n\n\n\n<li><strong>Leasing, Seguridad y Mantenimiento:<\/strong> Utilice anal\u00edtica de footfall y zonas como contexto adicional para decisiones relacionadas con distribuci\u00f3n del espacio, utilizaci\u00f3n de \u00e1reas, planificaci\u00f3n de emergencias, ubicaci\u00f3n de se\u00f1alizaci\u00f3n digital y gesti\u00f3n de facilities.<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kb-row-layout-id1856_852a02-3b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1856_852a02-3b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1856_852a02-3b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1856_852a02-3b > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_852a02-3b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}.kb-row-layout-id1856_852a02-3b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_d501f1-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_d501f1-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_d501f1-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_d501f1-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_d501f1-25{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_d501f1-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_d501f1-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_d501f1-25\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1856_d8114c-b4 > .kt-inside-inner-col,.kadence-column1856_d8114c-b4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_d8114c-b4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_d8114c-b4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_d8114c-b4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_d8114c-b4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_d8114c-b4{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_d8114c-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_d8114c-b4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_d8114c-b4\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1856_b5fc3f-07 > .kt-inside-inner-col,.kadence-column1856_b5fc3f-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_b5fc3f-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_b5fc3f-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_b5fc3f-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_b5fc3f-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_b5fc3f-07{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_b5fc3f-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_b5fc3f-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_b5fc3f-07\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1856_7a94db-cb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1856_7a94db-cb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1856_7a94db-cb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-row-layout-id1856_7a94db-cb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_7a94db-cb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}.kb-row-layout-id1856_7a94db-cb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1856_7a94db-cb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1856_7a94db-cb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr) minmax(0, 6fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1856_7a94db-cb > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1856_7a94db-cb > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1856_7a94db-cb alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-center-exwide kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1856_98bb52-20 > .kt-inside-inner-col,.kadence-column1856_98bb52-20 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_98bb52-20 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_98bb52-20 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_98bb52-20 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_98bb52-20 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_98bb52-20{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_98bb52-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_98bb52-20 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_98bb52-20\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n\n<style>.kadence-column1856_06b08a-35 > .kt-inside-inner-col,.kadence-column1856_06b08a-35 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_06b08a-35 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_06b08a-35 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_06b08a-35 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_06b08a-35 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_06b08a-35{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_06b08a-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_06b08a-35 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_06b08a-35\"><div class=\"kt-inside-inner-col\"><style>.kadence-column1856_66e5ee-9f > .kt-inside-inner-col,.kadence-column1856_66e5ee-9f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_66e5ee-9f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1856_66e5ee-9f > .kt-inside-inner-col{flex-direction:column;}.kadence-column1856_66e5ee-9f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1856_66e5ee-9f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1856_66e5ee-9f{position:relative;}@media all and (max-width: 1024px){.kadence-column1856_66e5ee-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1856_66e5ee-9f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1856_66e5ee-9f\"><div class=\"kt-inside-inner-col\">\n<p class=\"wp-block-paragraph\">Al combinar customer intelligence con anal\u00edtica del espacio f\u00edsico, Wiacom ayuda a las organizaciones a tomar decisiones comerciales y operativas mejor informadas.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>An\u00e1lisis del \u00c1rea de Influencia:<\/strong> comprenda la distribuci\u00f3n demogr\u00e1fica y geogr\u00e1fica de su audiencia. Identificar el catchment area permite saber de d\u00f3nde proceden clientes y visitantes, facilitando campa\u00f1as m\u00e1s relevantes y una mejor planificaci\u00f3n estrat\u00e9gica.<\/li>\n\n\n\n<li><strong>Recopilaci\u00f3n de Datos y Datos de Cliente Verificados:<\/strong> Wiacom puede utilizar m\u00e9todos de verificaci\u00f3n como confirmaci\u00f3n por correo electr\u00f3nico o autenticaci\u00f3n de dos factores (2FA) para mejorar la confianza en la calidad de los datos de contacto y la identidad del cliente. El m\u00e9todo de verificaci\u00f3n adecuado depende del flujo de registro, el caso de uso y los requisitos del despliegue.<\/li>\n\n\n\n<li><strong>Conozca a su Audiencia:<\/strong> analice en profundidad el comportamiento de clientes y visitantes. Las herramientas de Wiacom proporcionan informaci\u00f3n sobre footfall, dwell time, longitud de colas y otras m\u00e9tricas, ayudando a adaptar servicios y ofertas a las necesidades de la audiencia.<\/li>\n\n\n\n<li><strong>Agregaci\u00f3n de Datos Dispares:<\/strong> combine informaci\u00f3n procedente de diferentes sensores y fuentes en una \u00fanica plataforma. Esta visi\u00f3n unificada ayuda a obtener una imagen m\u00e1s completa y coherente de los datos disponibles.<\/li>\n\n\n\n<li><strong>Anal\u00edtica de Footfall y Comportamiento:<\/strong> obtenga una visi\u00f3n global de c\u00f3mo clientes y visitantes interact\u00faan con el espacio f\u00edsico. La anal\u00edtica permite comprender patrones de tr\u00e1fico y comportamiento para optimizar layouts, mejorar la experiencia del cliente y apoyar el crecimiento del negocio.<\/li>\n\n\n\n<li><strong>Configuraci\u00f3n Sencilla de Sensores:<\/strong> ubique sensores y defina zonas sobre un plano de forma sencilla, permitiendo monitorizar y analizar \u00e1reas espec\u00edficas de inter\u00e9s.<\/li>\n\n\n\n<li><strong>Heatmaps y Anal\u00edtica de Footfall:<\/strong> utilice heatmaps y contadores para obtener estad\u00edsticas detalladas sobre movimiento y comportamiento de visitantes. Estas herramientas ayudan a identificar zonas de alto tr\u00e1fico y cuellos de botella para mejorar la gesti\u00f3n y optimizaci\u00f3n del espacio.<\/li>\n\n\n\n<li><strong>M\u00faltiples Visualizaciones para M\u00e9tricas Clave:<\/strong> explore diferentes opciones de visualizaci\u00f3n para analizar footfall, dwell time, gesti\u00f3n de colas y otras m\u00e9tricas de comportamiento. Este enfoque facilita una interpretaci\u00f3n m\u00e1s completa de los datos y decisiones mejor fundamentadas.<\/li>\n\n\n\n<li><strong>Visualizaci\u00f3n de Datos entre M\u00faltiples Propiedades:<\/strong> para organizaciones con varias ubicaciones, Wiacom permite agregar datos de todos los sitios en una misma plataforma, incluyendo informaci\u00f3n hist\u00f3rica para facilitar an\u00e1lisis y comparaciones.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Al combinar estas capacidades, Wiacom proporciona un marco s\u00f3lido para que las organizaciones comprendan mejor a su audiencia, optimicen sus operaciones y mejoren sus procesos de toma de decisiones.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column1856_882da3-78 > .kt-inside-inner-col,.kadence-column1856_882da3-78 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1856_882da3-78 > 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2151_81c101-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2151_81c101-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2151_81c101-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2151_81c101-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2151_81c101-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column2151_81c101-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2151_81c101-b5 > .kt-inside-inner-col{padding-top:50px;padding-right:30px;padding-left:30px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2151_81c101-b5 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa, .wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa[data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"]{text-align:center;font-size:2em;line-height:1.5em;font-weight:normal;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa[data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa[data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa, .wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa[data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"]{font-size:1.6em;line-height:2em;}}<\/style>\n<h6 class=\"kt-adv-heading2151_94d4b1-aa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"><br>Identidad, Acceso, Engagement y Anal\u00edtica WiFi para Equipos de Marketing, TI y Operaciones<\/h6>\n\n\n<style>.kb-row-layout-id2151_ad7184-5f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2151_ad7184-5f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2151_ad7184-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2151_ad7184-5f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2151_ad7184-5f 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1.19c-.05.1-.09.18-.13.28l-1.19.5v1l1.19.5c.04.1.08.18.13.28l-.5 1.19.72.72 1.19-.5c.09.04.18.09.28.13l.5 1.19h1l.5-1.19c.09-.04.19-.08.28-.13l1.19.5.72-.72-.5-1.19c.04-.09.09-.19.13-.28l1.19-.5v-1l-1.19-.5c-.03-.09-.08-.19-.13-.28l.5-1.19-.72-.72-1.19.5c-.09-.04-.19-.09-.28-.13l-.5-1.19h-1zm.5 2.5c.83 0 1.5.67 1.5 1.5s-.67 1.5-1.5 1.5-1.5-.67-1.5-1.5.67-1.5 1.5-1.5z\"\/><\/svg><\/span><span class=\"kt-btn-inner-text\"> Solicite\u00a0una\u00a0demo<\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button{color:#fff;background:#0071a1;font-size:16px;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;border-top:2px solid #0071a1;border-right:2px solid #0071a1;border-bottom:2px solid #0071a1;border-left:2px solid #0071a1;box-shadow:inset 1px 1px 2px 0px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedbtn 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767px){.wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button{border-top:2px solid #0071a1;border-right:2px solid #0071a1;border-bottom:2px solid #0071a1;border-left:2px solid #0071a1;}.wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button:focus{border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn2151_ddea6e-2c kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/wiacom.ai\/es\/contacto\/\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_closed kt-btn-icon-side-left\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v1l4 2 4-2v-1h-8zm0 2v4h8v-4l-4 2-4-2z\" transform=\"translate(0 1)\"\/><\/svg><\/span><span class=\"kt-btn-inner-text\">Habla con Wiacom<\/span><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:40px;padding-right:60px;padding-bottom:25px;padding-left:60px;}.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}.kb-row-layout-id2325_2b80a2-3e{background-color:#0c2e4d;}.kb-row-layout-id2325_2b80a2-3e > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{padding-top:50px;padding-right:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2325_2b80a2-3e alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-5-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2325_15cac7-07 > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_15cac7-07 > .kt-inside-inner-col,.kadence-column2325_15cac7-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_15cac7-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_15cac7-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_15cac7-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_15cac7-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_15cac7-07{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_15cac7-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_15cac7-07 > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_15cac7-07 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"66\" class=\"wp-image-348\" style=\"width: 100px;\" src=\"https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/08\/Wiacom-Logo-white-100.png\" alt=\"\"><\/p>\n\n\n\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\">US, UK, EU: +40 721 260 892<\/p>\n\n\n\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\">info@wiacom.ai<br><br>\u00a9 2026 Wiacom <br>Todos los derechos reservados<\/p>\n\n\n\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/freewifi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"\ufffc (opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"wp-image-346\" style=\"width: 24px;\" src=\"https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/08\/wifi_marketing_linkedin-wiacom.png\" alt=\"\"><\/a>  <a href=\"https:\/\/web.facebook.com\/freewifi.ro\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"\ufffc (opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"wp-image-344\" style=\"width: 24px;\" src=\"https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/08\/facebook_wifi_marketing-wiacom.png\" alt=\"\"><\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2325_1704b7-6b > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_1704b7-6b > .kt-inside-inner-col,.kadence-column2325_1704b7-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_1704b7-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_1704b7-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_1704b7-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_1704b7-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_1704b7-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_1704b7-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_1704b7-6b > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_1704b7-6b inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"> <strong><a href=\"https:\/\/wiacom.ai\/es\/producto\/\">Producto<\/a><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/producto\/guest-connect\/\" data-type=\"page\" data-id=\"1862\">Guest Connect<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-guest-wi-fi\/\">Guest WiFi<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-analytics\/\">WiFi Analytics<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/producto\/boveda-de-datos-wiacom\/\">B\u00f3veda de Datos<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/producto\/estudio-de-datos-wiacom\/\">Marketing &amp; Compromiso<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/producto\/gdpr-wifi\/\">GDPR WiFi<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-passpoint-connect\/\">Wiacom Passpoint Connect<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/producto\/horizon-wifi-personal\/\" data-type=\"page\" data-id=\"6674\">Horizon \u2013 WiFi Personal<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col,.kadence-column2325_eca7a2-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_eca7a2-fb{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_eca7a2-fb inner-column-3\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"> <strong><a href=\"https:\/\/wiacom.ai\/es\/industrias\/\">Industrias<\/a><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/industrias\/centros-comerciales\/\">Centros Comerciales<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/restaurantes\/\">Restaurantes<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/industrias\/captive-portal-hotels\/\" data-type=\"page\" data-id=\"4146\">Hospitalidad<\/a> <a href=\"https:\/\/wiacom.ai\/es\/industrias\/restaurantes\/\"><br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/aeropuertos\/\">Aeropuertos<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/gran-distribucion-e-hipermercados\/\">Gran distribuci\u00f3n e hipermercados<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/industrias\/banca\/\">Banca<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/industrias\/ciudades-municipios-y-ciudades-inteligentes\/\">Ciudades, Municipios y Ciudades Inteligentes<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/industrias\/cuidado-de-la-salud\/\">Cuidado de la salud<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/pymes-y-empresas\/\">PYMES y empresas<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/grandes-espacios-publicos\/\">Grandes espacios p\u00fablicos<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2325_ef539c-12 > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_ef539c-12 > .kt-inside-inner-col,.kadence-column2325_ef539c-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_ef539c-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_ef539c-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_ef539c-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_ef539c-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_ef539c-12{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_ef539c-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_ef539c-12 > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_ef539c-12 inner-column-4\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"> <strong><a href=\"https:\/\/wiacom.ai\/es\/socios\/\">Socios<\/a><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/socios\/conviertete-en-socio\/\">Convi\u00e9rtete en socio<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/socios\/encuentra-un-socio-en-tu-region\/\">Encuentra un socio en tu regi\u00f3n<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/socios\/proveedores-wifi\/\">Proveedores WiFi<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/socios\/socios-tecnologicos\/\">Socios Tecnol\u00f3gicos<\/a> <\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"> <strong><a href=\"https:\/\/wiacom.ai\/es\/la-empresa\/\">La Empresa<\/a><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/la-empresa\/\">About<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/la-empresa\/vacantes\/\">Vacantes<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/soporte\/\">Soporte<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/contacto\/\">Contacto<\/a> <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col,.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_ca9fa5-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_ca9fa5-ff inner-column-5\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"><strong><a href=\"https:\/\/wiacom.ai\/\">Legal<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/legal\/terminos-y-condiciones\/\">T\u00e9rminos y condiciones<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/legal\/tratamiento-de-datos-personales\/\">Tratamiento de datos personales<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/legal\/cumplimiento-rgpd\/\">Cumplimiento RGPD<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/legal\/codigo-de-conducta-dentro-de-nuestra-empresa\/\">C\u00f3digo de conducta dentro de nuestra empresa<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/legal\/certificacion-iso-iec-270012022\/\" data-type=\"page\" data-id=\"5921\">Certificaci\u00f3n ISO\/IEC 27001:2022<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es la Anal\u00edtica Guest WiFi? La anal\u00edtica Guest WiFi utiliza la informaci\u00f3n generada a trav\u00e9s de conexiones WiFi, procesos de registro de hu\u00e9spedes y visitantes, y la infraestructura de red compatible para ayudar a las organizaciones a comprender c\u00f3mo &hellip; <a class=\"kt-excerpt-readmore more-link\" href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-analytics\/\" aria-label=\"Wiacom Analytics\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":2128,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","kt_blocks_editor_width":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-1856","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Wiacom","author_link":"https:\/\/wiacom.ai\/es\/author\/wiacom\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages\/1856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/comments?post=1856"}],"version-history":[{"count":11,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages\/1856\/revisions"}],"predecessor-version":[{"id":6788,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages\/1856\/revisions\/6788"}],"up":[{"embeddable":true,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages\/2128"}],"wp:attachment":[{"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/media?parent=1856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}