{"id":1858,"date":"2019-12-12T18:56:04","date_gmt":"2019-12-12T16:56:04","guid":{"rendered":"https:\/\/wiacom.ai\/?page_id=1858"},"modified":"2026-09-28T15:16:37","modified_gmt":"2026-09-28T13:16:37","slug":"centros-comerciales","status":"publish","type":"page","link":"https:\/\/wiacom.ai\/es\/industrias\/centros-comerciales\/","title":{"rendered":"Centros comerciales"},"content":{"rendered":"<style>.kb-row-layout-id1858_f25f51-d9 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id1858_f25f51-d9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id1858_f25f51-d9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_f25f51-d9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1858_f25f51-d9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1858_f25f51-d9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_f25f51-d9 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column1858_7b2a6a-34 > .kt-inside-inner-col,.kadence-column1858_7b2a6a-34 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_7b2a6a-34 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_7b2a6a-34 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_7b2a6a-34 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_7b2a6a-34 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_7b2a6a-34{text-align:right;}.kadence-column1858_7b2a6a-34{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_7b2a6a-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_7b2a6a-34 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_7b2a6a-34 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kt-sc1858_4c70d1-cb .kt-sc-imgcol, .kt-sc1858_4c70d1-cb .kt-sc-textcol{min-height:450px;}.kt-sc1858_4c70d1-cb .kt-sc-innter-col{max-width:620px;}.kt-sc1858_4c70d1-cb .kt-split-content-img{max-height:450px;}.kt-sc1858_4c70d1-cb .kt-sc-textcol{padding-top:24px;padding-right:10px;padding-bottom:24px;padding-left:10px;}@media all and (max-width: 1024px){.kt-sc1858_4c70d1-cb .kt-sc-textcol{padding-top:50px;padding-right:15px;padding-bottom:24px;padding-left:15px;}}@media all and (max-width: 767px){.kt-sc1858_4c70d1-cb .kt-sc-imgcol, .kt-sc1858_4c70d1-cb .kt-sc-textcol{min-height:450px;}.kt-sc1858_4c70d1-cb .kt-sc-textcol{padding-top:50px;padding-right:15px;padding-left:15px;}}<\/style>\n<div class=\"aligncenter kt-sc1858_4c70d1-cb wp-block-kadence-splitcontent\"><div class=\"kt-split-content-wrap kt-sc-media-side-right\" style=\"grid-template-columns:auto 50%\"><div class=\"kt-sc-imgcol kt-sc-imgcol-bg-contain kt-sc-img-side-right\" data-aos=\"fade-left\" data-aos-offset=\"10\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\" data-aos-once=\"true\"><figure class=\"kt-split-content-media-image wp-image-container-930\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Small-to-Medium-Sized-Businesses-1.png\" alt=\"\" width=\"678\" height=\"450\" class=\"kt-split-content-img wp-image-930\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Small-to-Medium-Sized-Businesses-1.png 678w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Small-to-Medium-Sized-Businesses-1-300x199.png 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure><\/div><div class=\"kt-sc-textcol kt-sc-text-valign-center kt-sc-text-halign-right\" data-aos=\"fade-right\" data-aos-offset=\"10\" data-aos-duration=\"500\" data-aos-easing=\"ease-in\" data-aos-once=\"true\"><div class=\"kt-sc-innter-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1858_523845-8a, .wp-block-kadence-advancedheading.kt-adv-heading1858_523845-8a[data-kb-block=\"kb-adv-heading1858_523845-8a\"]{text-align:left;font-weight:normal;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1858_523845-8a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_523845-8a[data-kb-block=\"kb-adv-heading1858_523845-8a\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_523845-8a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_523845-8a[data-kb-block=\"kb-adv-heading1858_523845-8a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h1 class=\"kt-adv-heading1858_523845-8a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_523845-8a\">Anal\u00edtica WiFi y Engagement de Clientes para Centros Comerciales<\/h1>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Mucho m\u00e1s que un Portal Cautivo<\/h2>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Wiacom es una plataforma independiente del fabricante para anal\u00edtica WiFi, identidad de clientes y engagement en centros comerciales.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Funciona sobre la infraestructura WiFi existente para gestionar el registro de visitantes mediante <a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-guest-wi-fi\/\" target=\"_blank\" data-type=\"link\" data-id=\"\/es\/producto\/wiacom-guest-wi-fi\/\" rel=\"noreferrer noopener\">Portal Cautivo<\/a>, <a href=\"https:\/\/wiacom.ai\/es\/producto\/guest-connect\/\" target=\"_blank\" data-type=\"page\" data-id=\"6224\" rel=\"noreferrer noopener\">Guest Connect<\/a>, WiFi Pass, <a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-passpoint-connect\/\" target=\"_blank\" data-type=\"page\" data-id=\"4890\" rel=\"noreferrer noopener\">Passpoint <\/a>y otros m\u00e9todos compatibles, sin necesidad de sustituir puntos de acceso o controladores.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">La plataforma puede unificar datos propios obtenidos <a href=\"https:\/\/wiacom.ai\/es\/legal\/cumplimiento-rgpd\/\" target=\"_blank\" data-type=\"link\" data-id=\"\/es\/legal\/cumplimiento-rgpd\/\" rel=\"noreferrer noopener\">con consentimiento desde WiFi<\/a> para clientes, programas de fidelizaci\u00f3n, sitios web, aplicaciones m\u00f3viles, sistemas de conteo de personas y otros puntos de contacto.<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Los operadores de centros comerciales pueden analizar el comportamiento de los visitantes, crear segmentos de audiencia, automatizar campa\u00f1as, gestionar publicidad de tenants y activar audiencias mediante integraciones con CRM, CDP y plataformas de publicidad digital.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id1858_88bfd5-fc > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1858_88bfd5-fc > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1858_88bfd5-fc > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_88bfd5-fc > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1858_88bfd5-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1858_88bfd5-fc > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_88bfd5-fc alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1858_2b554e-60 > .kt-inside-inner-col,.kadence-column1858_2b554e-60 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_2b554e-60 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_2b554e-60 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_2b554e-60 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_2b554e-60 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_2b554e-60{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_2b554e-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_2b554e-60 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_2b554e-60\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">WiFi para Clientes, Identidad y Anal\u00edtica para Centros Comerciales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom ayuda a centros comerciales, retail parks y destinos de uso mixto a convertir su infraestructura WiFi existente en una plataforma de identidad, anal\u00edtica y engagement del visitante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los usuarios pueden registrarse mediante:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Portal Cautivo personalizado<\/li>\n\n\n\n<li>Guest Connect mediante URL o c\u00f3digo QR<\/li>\n\n\n\n<li>WiFi Pass<\/li>\n\n\n\n<li>Passpoint<\/li>\n\n\n\n<li>Otros m\u00e9todos de autenticaci\u00f3n compatibles<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom funciona como una capa de software sobre la red existente, incluyendo entornos WiFi multivendor, sin exigir la sustituci\u00f3n completa de puntos de acceso, controladores o gateways.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los operadores pueden utilizar Wiacom para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reconocer visitantes recurrentes con consentimiento<\/li>\n\n\n\n<li>Recopilar datos first-party y zero-party verificados<\/li>\n\n\n\n<li>Analizar frecuencia de visita<\/li>\n\n\n\n<li>Analizar permanencia y comportamiento por zonas<\/li>\n\n\n\n<li>Crear audiencias de clientes<\/li>\n\n\n\n<li>Integrar CRM y programas de fidelizaci\u00f3n<\/li>\n\n\n\n<li>Gestionar campa\u00f1as para tenants<\/li>\n\n\n\n<li>Activar audiencias mediante plataformas publicitarias compatibles<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom es compatible con infraestructuras de Cisco, Cisco Meraki, HPE Aruba, Ruckus, Ubiquiti UniFi, Fortinet, MikroTik, Cambium y otros entornos compatibles.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1858_c70139-b8 > .kt-inside-inner-col,.kadence-column1858_c70139-b8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_c70139-b8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_c70139-b8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_c70139-b8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_c70139-b8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_c70139-b8{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_c70139-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_c70139-b8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_c70139-b8\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Portal Cautivo y WiFi Marketing para Centros Comerciales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El Portal Cautivo sigue siendo uno de los principales puntos de interacci\u00f3n digital entre un centro comercial y sus visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom permite utilizar ese momento no s\u00f3lo para proporcionar acceso a Internet, sino tambi\u00e9n para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Registrar visitantes<\/li>\n\n\n\n<li>Verificar datos de contacto<\/li>\n\n\n\n<li>Gestionar consentimiento<\/li>\n\n\n\n<li>Mostrar campa\u00f1as<\/li>\n\n\n\n<li>Promocionar tenants<\/li>\n\n\n\n<li>Recopilar preferencias<\/li>\n\n\n\n<li>Realizar encuestas<\/li>\n\n\n\n<li>Identificar visitantes recurrentes<\/li>\n\n\n\n<li>Crear audiencias para futuras campa\u00f1as<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El recorrido del Portal Cautivo puede incluir diferentes pantallas de bienvenida, registro, confirmaci\u00f3n, contenido promocional, anuncios y mensajes Welcome Back para visitantes recurrentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guest Connect tambi\u00e9n permite registrar visitantes mediante URL o c\u00f3digo QR independientemente del momento en que se conecten al WiFi.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1858_919321-d8{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id1858_919321-d8 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1858_919321-d8 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1858_919321-d8 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_919321-d8{background-color:#b4e2ff;}.kb-row-layout-id1858_919321-d8 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1858_919321-d8 .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id1858_919321-d8 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1858_919321-d8 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id1858_919321-d8 .kt-row-layout-top-sep{height:30px;}.kb-row-layout-id1858_919321-d8 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1858_919321-d8 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id1858_919321-d8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1858_919321-d8 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1858_919321-d8 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1858_919321-d8 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_919321-d8 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1858_919321-d8 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_919321-d8 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1858_4631ad-e4 > .kt-inside-inner-col,.kadence-column1858_4631ad-e4 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_4631ad-e4 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_4631ad-e4 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_4631ad-e4 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_4631ad-e4 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_4631ad-e4{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_4631ad-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_4631ad-e4 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_4631ad-e4 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-1858_04b111-29 .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-1858_04b111-29 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1858_04b111-29\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<style>.kb-row-layout-id1858_f2023c-31 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id1858_f2023c-31 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id1858_f2023c-31 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:25px;}.kb-row-layout-id1858_f2023c-31 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1858_f2023c-31 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id1858_f2023c-31 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1858_f2023c-31 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1858_f2023c-31 > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1858_f2023c-31 > .kt-row-column-wrap{padding-right:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_f2023c-31 > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_f2023c-31 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column1858_5f1dff-63 > .kt-inside-inner-col,.kadence-column1858_5f1dff-63 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_5f1dff-63 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_5f1dff-63 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_5f1dff-63 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_5f1dff-63 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_5f1dff-63{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_5f1dff-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_5f1dff-63 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_5f1dff-63 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\"><strong>Aumentar los ingresos<\/strong>  <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Determinados despliegues de Wiacom han registrado hasta un 80 % de cobertura de audiencia conocida seg\u00fan los dashboards de los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados dependen del tr\u00e1fico del centro comercial, el uso del WiFi, los m\u00e9todos de registro y la configuraci\u00f3n del despliegue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Combinando informaci\u00f3n de visitas, identidad y comportamiento, Wiacom puede ayudar a los centros comerciales a comprender mejor a sus clientes y utilizar ese conocimiento para apoyar campa\u00f1as comerciales m\u00e1s relevantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los operadores pueden utilizar estos datos para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Crear promociones segmentadas<\/li>\n\n\n\n<li>Enviar cupones y ofertas<\/li>\n\n\n\n<li>Diferenciar nuevos visitantes de visitantes recurrentes<\/li>\n\n\n\n<li>Analizar frecuencia de visita<\/li>\n\n\n\n<li>Identificar segmentos de alto engagement<\/li>\n\n\n\n<li>Crear campa\u00f1as para tenants<\/li>\n\n\n\n<li>Apoyar programas de fidelizaci\u00f3n<\/li>\n\n\n\n<li>Conectar la visita f\u00edsica con posteriores interacciones digitales<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las campa\u00f1as pueden ir m\u00e1s all\u00e1 de datos demogr\u00e1ficos b\u00e1sicos y utilizar informaci\u00f3n contextual como frecuencia de visita, zonas visitadas, participaci\u00f3n en campa\u00f1as, eventos o redenci\u00f3n de ofertas.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1858_dabd57-a3 > .kt-inside-inner-col,.kadence-column1858_dabd57-a3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_dabd57-a3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_dabd57-a3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_dabd57-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_dabd57-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_dabd57-a3{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_dabd57-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_dabd57-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_dabd57-a3 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"367\" height=\"563\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/WiFi-Marketing-for-Shopping-Malls-367.png\" alt=\"\" class=\"wp-image-940\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/WiFi-Marketing-for-Shopping-Malls-367.png 367w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/WiFi-Marketing-for-Shopping-Malls-367-196x300.png 196w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column1858_c0abf4-6a > .kt-inside-inner-col,.kadence-column1858_c0abf4-6a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_c0abf4-6a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_c0abf4-6a > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_c0abf4-6a > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_c0abf4-6a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_c0abf4-6a{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_c0abf4-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_c0abf4-6a > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_c0abf4-6a inner-column-3\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Mejorar el ROI de las Campa\u00f1as<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom ayuda a los centros comerciales a crear audiencias first-party con consentimiento utilizando Guest WiFi y otros puntos de interacci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los correos electr\u00f3nicos y n\u00fameros de tel\u00e9fono pueden verificarse antes de utilizarse para segmentaci\u00f3n y activaci\u00f3n mediante integraciones compatibles con CRM y plataformas publicitarias como Meta y Google Ads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los centros comerciales pueden crear segmentos utilizando:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Informaci\u00f3n del perfil<\/li>\n\n\n\n<li>Frecuencia de visita<\/li>\n\n\n\n<li>Interacciones dentro del centro comercial<\/li>\n\n\n\n<li>Engagement con campa\u00f1as<\/li>\n\n\n\n<li>Redenci\u00f3n de ofertas<\/li>\n\n\n\n<li>Participaci\u00f3n en eventos<\/li>\n\n\n\n<li>Historial de visitas<\/li>\n\n\n\n<li>Otras se\u00f1ales propias disponibles<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas audiencias pueden utilizarse para remarketing, ofertas personalizadas y campa\u00f1as m\u00e1s relevantes para tenants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Determinados despliegues de clientes Wiacom han registrado retornos de campa\u00f1a de hasta 8\u00d7 seg\u00fan los resultados mostrados en sus dashboards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los resultados var\u00edan en funci\u00f3n de la audiencia, campa\u00f1a, oferta, canal y metodolog\u00eda de atribuci\u00f3n.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1858_2480de-15{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id1858_2480de-15 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1858_2480de-15 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1858_2480de-15 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_2480de-15{background-color:#b4e2ff;}.kb-row-layout-id1858_2480de-15 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1858_2480de-15 .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id1858_2480de-15 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1858_2480de-15 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id1858_2480de-15 .kt-row-layout-top-sep{height:30px;}.kb-row-layout-id1858_2480de-15 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1858_2480de-15 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id1858_2480de-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1858_2480de-15 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1858_2480de-15 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1858_2480de-15 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_2480de-15 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1858_2480de-15 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_2480de-15 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1858_d42d3c-f0 > .kt-inside-inner-col,.kadence-column1858_d42d3c-f0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_d42d3c-f0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_d42d3c-f0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_d42d3c-f0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_d42d3c-f0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_d42d3c-f0{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_d42d3c-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_d42d3c-f0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_d42d3c-f0 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-1858_8f01f1-e2 .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-1858_8f01f1-e2 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1858_8f01f1-e2\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n\n<style>.kb-row-layout-id1858_edb698-7d > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id1858_edb698-7d > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id1858_edb698-7d > .kt-row-column-wrap{column-gap:80px;row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:25px;}.kb-row-layout-id1858_edb698-7d > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id1858_edb698-7d > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}.kb-row-layout-id1858_edb698-7d > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1858_edb698-7d > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id1858_edb698-7d > .kt-row-column-wrap{grid-template-columns:repeat(3, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1858_edb698-7d > .kt-row-column-wrap{padding-right:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_edb698-7d > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_edb698-7d alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-3-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column1858_dcd9cd-d9 > .kt-inside-inner-col,.kadence-column1858_dcd9cd-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_dcd9cd-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_dcd9cd-d9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_dcd9cd-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_dcd9cd-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_dcd9cd-d9{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_dcd9cd-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_dcd9cd-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_dcd9cd-d9 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1858_3174cc-c6, .wp-block-kadence-advancedheading.kt-adv-heading1858_3174cc-c6[data-kb-block=\"kb-adv-heading1858_3174cc-c6\"]{margin-top:10px;margin-bottom:10px;text-align:right;font-size:18px;line-height:24px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading1858_3174cc-c6 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_3174cc-c6[data-kb-block=\"kb-adv-heading1858_3174cc-c6\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_3174cc-c6 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_3174cc-c6[data-kb-block=\"kb-adv-heading1858_3174cc-c6\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1858_3174cc-c6 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_3174cc-c6\"><strong>Customer Data Platform (CDP) para Centros Comerciales<\/strong><\/h4>\n\n\n\n<p class=\"has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Wiacom CDP permite unificar interacciones digitales y f\u00edsicas relacionadas con el cliente en una plataforma com\u00fan.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede combinar informaci\u00f3n procedente de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guest WiFi<\/li>\n\n\n\n<li>CRM<\/li>\n\n\n\n<li>Programas de fidelizaci\u00f3n<\/li>\n\n\n\n<li>Aplicaciones m\u00f3viles<\/li>\n\n\n\n<li>Sitios web<\/li>\n\n\n\n<li>Campa\u00f1as<\/li>\n\n\n\n<li>Sistemas de conteo de personas<\/li>\n\n\n\n<li>Plataformas publicitarias<\/li>\n\n\n\n<li>Otras fuentes compatibles<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Esto permite construir perfiles y audiencias m\u00e1s completos y conectar mejor el comportamiento f\u00edsico con la actividad digital.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-1858_573685-b2 .kt-block-spacer{height:20px;}.wp-block-kadence-spacer.kt-block-spacer-1858_573685-b2 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1858_573685-b2\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1858_4ff1b9-b1, .wp-block-kadence-advancedheading.kt-adv-heading1858_4ff1b9-b1[data-kb-block=\"kb-adv-heading1858_4ff1b9-b1\"]{margin-top:10px;margin-bottom:10px;text-align:right;font-size:18px;line-height:24px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading1858_4ff1b9-b1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_4ff1b9-b1[data-kb-block=\"kb-adv-heading1858_4ff1b9-b1\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_4ff1b9-b1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_4ff1b9-b1[data-kb-block=\"kb-adv-heading1858_4ff1b9-b1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1858_4ff1b9-b1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_4ff1b9-b1\"><strong>Anal\u00edtica WiFi para Centros Comerciales<\/strong><\/h4>\n\n\n\n<p class=\"has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">La anal\u00edtica WiFi permite comprender mejor c\u00f3mo utilizan los visitantes un centro comercial y c\u00f3mo cambia su comportamiento a lo largo del tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo de la infraestructura disponible, Wiacom puede ayudar a analizar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visitantes nuevos y recurrentes<\/li>\n\n\n\n<li>Frecuencia de visita<\/li>\n\n\n\n<li>Permanencia<\/li>\n\n\n\n<li>Actividad por zonas<\/li>\n\n\n\n<li>Horarios de mayor afluencia<\/li>\n\n\n\n<li>Distribuci\u00f3n de visitantes<\/li>\n\n\n\n<li>Engagement con campa\u00f1as<\/li>\n\n\n\n<li>Interacci\u00f3n con promociones y eventos<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Esta informaci\u00f3n puede utilizarse por equipos de marketing, operaciones, leasing y asset management.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1858_e52886-f3 > .kt-inside-inner-col,.kadence-column1858_e52886-f3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_e52886-f3 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_e52886-f3 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_e52886-f3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_e52886-f3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_e52886-f3{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_e52886-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_e52886-f3 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_e52886-f3 inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"335\" height=\"670\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Shopping-mall-2-iphone.png\" alt=\"\" class=\"wp-image-942\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Shopping-mall-2-iphone.png 335w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Shopping-mall-2-iphone-150x300.png 150w\" sizes=\"auto, (max-width: 335px) 100vw, 335px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column1858_875fe5-e7 > .kt-inside-inner-col,.kadence-column1858_875fe5-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_875fe5-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_875fe5-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_875fe5-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_875fe5-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_875fe5-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_875fe5-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_875fe5-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_875fe5-e7 inner-column-3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1858_7be581-51, .wp-block-kadence-advancedheading.kt-adv-heading1858_7be581-51[data-kb-block=\"kb-adv-heading1858_7be581-51\"]{margin-top:10px;margin-bottom:10px;text-align:left;font-size:18px;line-height:24px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading1858_7be581-51 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_7be581-51[data-kb-block=\"kb-adv-heading1858_7be581-51\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_7be581-51 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_7be581-51[data-kb-block=\"kb-adv-heading1858_7be581-51\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1858_7be581-51 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_7be581-51\"><strong>Shopper Engagement y WiFi Marketing<\/strong><\/h4>\n\n\n\n<p class=\"has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Utilice Guest WiFi, Portal Cautivo, CRM, campa\u00f1as y otros canales digitales para ofrecer experiencias m\u00e1s relevantes a los visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los centros comerciales pueden utilizar Wiacom para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Promocionar tenants<\/li>\n\n\n\n<li>Anunciar eventos<\/li>\n\n\n\n<li>Distribuir ofertas<\/li>\n\n\n\n<li>Activar campa\u00f1as de fidelizaci\u00f3n<\/li>\n\n\n\n<li>Enviar comunicaciones segmentadas<\/li>\n\n\n\n<li>Ejecutar campa\u00f1as basadas en ubicaci\u00f3n<\/li>\n\n\n\n<li>Recopilar feedback<\/li>\n\n\n\n<li>Crear audiencias de remarketing<\/li>\n<\/ul>\n\n\n\n<p class=\"has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">El objetivo es conectar la visita f\u00edsica con una relaci\u00f3n digital continua y medible.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1858_823e4d-a9, .wp-block-kadence-advancedheading.kt-adv-heading1858_823e4d-a9[data-kb-block=\"kb-adv-heading1858_823e4d-a9\"]{margin-top:10px;margin-bottom:10px;text-align:left;font-size:18px;line-height:24px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading1858_823e4d-a9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_823e4d-a9[data-kb-block=\"kb-adv-heading1858_823e4d-a9\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_823e4d-a9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_823e4d-a9[data-kb-block=\"kb-adv-heading1858_823e4d-a9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1858_823e4d-a9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_823e4d-a9\"><strong>CRM, Fidelizaci\u00f3n e Integraciones API<\/strong><\/h4>\n\n\n\n<p class=\"has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Wiacom puede combinar datos zero-party y first-party obtenidos mediante WiFi, newsletters, apps, programas de fidelizaci\u00f3n y otros puntos de interacci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma puede integrarse con CRM, CDP, plataformas de fidelizaci\u00f3n y otros sistemas mediante APIs, webhooks e integraciones compatibles.<\/p>\n\n\n\n<p class=\"has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#555555\">Esto permite mantener una vista m\u00e1s consistente del cliente entre diferentes canales.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1858_a25a0e-60{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id1858_a25a0e-60 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1858_a25a0e-60 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1858_a25a0e-60 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_a25a0e-60{background-color:#b4e2ff;}.kb-row-layout-id1858_a25a0e-60 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-top-sep{height:30px;}.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id1858_a25a0e-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1858_a25a0e-60 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1858_a25a0e-60 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_a25a0e-60 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1858_03dda1-6b > .kt-inside-inner-col,.kadence-column1858_03dda1-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_03dda1-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_03dda1-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_03dda1-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_03dda1-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_03dda1-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_03dda1-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_03dda1-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_03dda1-6b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-1858_e89336-b8 .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-1858_e89336-b8 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1858_e89336-b8\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1858_755380-0c > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1858_755380-0c > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1858_755380-0c > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_755380-0c > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1858_755380-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1858_755380-0c > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_755380-0c alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1858_edb934-39 > .kt-inside-inner-col,.kadence-column1858_edb934-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_edb934-39 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_edb934-39 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_edb934-39 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_edb934-39 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_edb934-39{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_edb934-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_edb934-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_edb934-39\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Probado en Entornos de Centros Comerciales<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En Sun Plaza, Bucarest, Wiacom y Placewise colaboraron en una iniciativa de programa de fidelizaci\u00f3n utilizando informaci\u00f3n de hu\u00e9spedes validada mediante autenticaci\u00f3n de dos factores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La cobertura publicada del proyecto reporta cientos de nuevos miembros del club en un centro comercial con decenas de miles de visitantes diarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este tipo de integraci\u00f3n demuestra c\u00f3mo Guest WiFi puede funcionar como una fuente adicional de identidad y first-party data dentro de un ecosistema m\u00e1s amplio de fidelizaci\u00f3n y CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.across-magazine.com\/unlocking-the-power-of-partnership-wiacom-and-placewise-transforming-the-shopping-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lea la cobertura independiente del proyecto en ACROSS Magazine<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.placewise.com\/insights\/wiacom-and-placewise-announce-partnership-to-transform-the-shopping-experience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Lea el resumen del caso de la colaboraci\u00f3n con Placewise<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n<style>.kadence-column1858_e6e946-ae > .kt-inside-inner-col,.kadence-column1858_e6e946-ae > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_e6e946-ae > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_e6e946-ae > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_e6e946-ae > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_e6e946-ae > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_e6e946-ae{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_e6e946-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_e6e946-ae > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_e6e946-ae\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">De Footfall An\u00f3nimo a Audiencias de Clientes Conocidas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los sistemas tradicionales de footfall indican cu\u00e1ntas personas entran en un centro comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom puede a\u00f1adir una capa de identidad y engagement para aquellos visitantes que interact\u00faan con Guest WiFi y otros puntos de contacto conectados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo del m\u00e9todo de registro, los datos disponibles y el consentimiento, los operadores pueden:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Diferenciar visitantes nuevos y recurrentes<\/li>\n\n\n\n<li>Analizar frecuencia de visita<\/li>\n\n\n\n<li>Analizar permanencia<\/li>\n\n\n\n<li>Crear segmentos de clientes<\/li>\n\n\n\n<li>Conectar visitas f\u00edsicas con engagement digital<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom tambi\u00e9n puede combinar informaci\u00f3n WiFi con datos de programas de fidelizaci\u00f3n, CRM, sitios web, aplicaciones m\u00f3viles, sistemas de conteo y otras fuentes compatibles para construir una visi\u00f3n m\u00e1s completa del recorrido del visitante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los compradores habituales con dispositivos compatibles, <strong><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-passpoint-connect\/\" target=\"_blank\" data-type=\"page\" data-id=\"4890\" rel=\"noreferrer noopener\">Passpoint WiFi<\/a><\/strong> puede proporcionar una reconexi\u00f3n autom\u00e1tica y segura tras el proceso de incorporaci\u00f3n inicial, reduciendo las molestias de interactuar repetidamente con el portal en futuras visitas.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div><\/div>\n\n\n<style>.kadence-column1858_486ab9-e7 > .kt-inside-inner-col,.kadence-column1858_486ab9-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_486ab9-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_486ab9-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_486ab9-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_486ab9-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_486ab9-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_486ab9-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_486ab9-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_486ab9-e7\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Datos del Mundo F\u00edsico para IA y Automatizaci\u00f3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Los sistemas de inteligencia artificial son tan \u00fatiles como los datos y el contexto que reciben.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En centros comerciales y entornos retail, una parte importante de ese contexto se encuentra en el mundo f\u00edsico y no \u00fanicamente en CRM, ERP o plataformas ecommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom puede proporcionar a agentes de IA, plataformas anal\u00edticas y sistemas de automatizaci\u00f3n datos estructurados derivados de WiFi y otras fuentes conectadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo de la infraestructura e integraciones disponibles, esto puede incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ocupaci\u00f3n actual e hist\u00f3rica<\/li>\n\n\n\n<li>Footfall y patrones de movimiento<\/li>\n\n\n\n<li>Actividad por zonas<\/li>\n\n\n\n<li>Tiempo de permanencia<\/li>\n\n\n\n<li>Visitantes nuevos y recurrentes<\/li>\n\n\n\n<li>Identidad y perfil de clientes con consentimiento<\/li>\n\n\n\n<li>Sesiones WiFi<\/li>\n\n\n\n<li>Actividad por ubicaci\u00f3n<\/li>\n\n\n\n<li>Datos de campa\u00f1as<\/li>\n\n\n\n<li>Informaci\u00f3n de CRM, fidelizaci\u00f3n y aplicaciones<\/li>\n\n\n\n<li>Datos de sistemas operativos conectados<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mediante APIs y Model Context Protocol (MCP), esta informaci\u00f3n puede utilizarse como una capa contextual de datos para agentes de IA, copilots, plataformas anal\u00edticas y flujos de automatizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom no pretende sustituir las aplicaciones de IA existentes. Su funci\u00f3n puede ser ayudar a que esos sistemas comprendan mejor qu\u00e9 est\u00e1 ocurriendo dentro del espacio f\u00edsico.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1858_b21a91-ee > .kt-inside-inner-col,.kadence-column1858_b21a91-ee > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_b21a91-ee > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_b21a91-ee > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_b21a91-ee > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_b21a91-ee > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_b21a91-ee{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_b21a91-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_b21a91-ee > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_b21a91-ee\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading\">Casos de Uso de IA para Centros Comerciales<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los datos del mundo f\u00edsico pueden proporcionar a los sistemas de IA un contexto \u00fatil sobre c\u00f3mo se utiliza un centro comercial, tanto en tiempo real como a lo largo del tiempo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimizaci\u00f3n del footfall y del flujo de visitantes<\/strong>: Analice c\u00f3mo se desplazan los visitantes entre entradas, plantas, zonas y \u00e1reas comunes para identificar congesti\u00f3n, espacios infrautilizados y cambios en los patrones de movimiento.<\/li>\n\n\n\n<li><strong>Operaciones basadas en ocupaci\u00f3n<\/strong>: Combine datos de ocupaci\u00f3n actuales e hist\u00f3ricos con informaci\u00f3n operativa para ayudar a optimizar limpieza, personal, seguridad y recursos de atenci\u00f3n al cliente.<\/li>\n\n\n\n<li><strong>Rendimiento de tenants y zonas<\/strong>: Compare flujos de visitantes, tiempo de permanencia y visitas recurrentes entre zonas comerciales, plantas o \u00e1reas de tenants para aportar contexto adicional a decisiones de leasing y asset management.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n de \u00e1reas comunes<\/strong>: Analice c\u00f3mo utilizan los visitantes food courts, zonas de descanso, \u00e1reas de entretenimiento, espacios para eventos y otras instalaciones compartidas para apoyar decisiones de distribuci\u00f3n y capacidad.<\/li>\n\n\n\n<li><strong>Optimizaci\u00f3n energ\u00e9tica y ambiental<\/strong>: Combine patrones de ocupaci\u00f3n y permanencia con datos de sistemas de gesti\u00f3n de edificios para ayudar a optimizar HVAC, iluminaci\u00f3n y consumo energ\u00e9tico seg\u00fan el uso real del centro comercial.<\/li>\n\n\n\n<li><strong>Planificaci\u00f3n de limpieza y facilities<\/strong>: Utilice patrones de actividad para ayudar a priorizar calendarios de limpieza, mantenimiento de ba\u00f1os y recursos de facilities en funci\u00f3n de la demanda real de los visitantes.<\/li>\n\n\n\n<li><strong>An\u00e1lisis del impacto de eventos<\/strong>: Mida c\u00f3mo promociones, actividades estacionales, exposiciones y eventos afectan al footfall, tiempo de permanencia y distribuci\u00f3n de visitantes en todo el centro comercial.<\/li>\n\n\n\n<li><strong>Contexto de parking y flujos de llegada<\/strong>: Cuando existe integraci\u00f3n con sistemas de parking y acceso, los datos de presencia de visitantes pueden aportar contexto adicional para analizar patrones de llegada y periodos punta.<\/li>\n\n\n\n<li><strong>Seguridad y detecci\u00f3n de anomal\u00edas<\/strong>: Los sistemas de IA pueden utilizar cambios en la ocupaci\u00f3n, movimiento o actividad de red como se\u00f1ales adicionales para detectar condiciones inusuales o anomal\u00edas operativas.<\/li>\n\n\n\n<li><strong>Marketing y campa\u00f1as para tenants<\/strong>: La identidad consentida del visitante, el historial de visitas y el contexto de ubicaci\u00f3n pueden apoyar campa\u00f1as m\u00e1s relevantes del centro comercial, ofertas de tenants y activaci\u00f3n de audiencias.<\/li>\n\n\n\n<li><strong>Copilots de atenci\u00f3n al cliente<\/strong>: Los asistentes de IA pueden utilizar contexto autorizado sobre el centro comercial, visitantes y operaciones para ayudar a los equipos de informaci\u00f3n o atenci\u00f3n al cliente a responder de forma m\u00e1s eficaz.<\/li>\n\n\n\n<li><strong>Inteligencia de portfolio<\/strong>: Los grupos de centros comerciales pueden comparar ocupaci\u00f3n, comportamiento de visitantes y patrones operativos entre m\u00faltiples propiedades utilizando una capa de datos com\u00fan.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom no sustituye los sistemas de gesti\u00f3n de edificios, seguridad, parking, CRM o property management. Puede proporcionarles \u2014y tambi\u00e9n a las plataformas de IA conectadas a ellos\u2014 contexto adicional del mundo f\u00edsico derivado de WiFi y otras fuentes de datos integradas.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1858_9ba3a2-cc > .kt-inside-inner-col,.kadence-column1858_9ba3a2-cc > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_9ba3a2-cc > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_9ba3a2-cc > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_9ba3a2-cc > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_9ba3a2-cc > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_9ba3a2-cc{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_9ba3a2-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_9ba3a2-cc > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_9ba3a2-cc\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box1858_c8bee9-c5 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box1858_c8bee9-c5 .kt-blocks-info-box-link-wrap{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box1858_c8bee9-c5 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box1858_c8bee9-c5 .kt-info-svg-icon-flip, .kt-info-box1858_c8bee9-c5 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box1858_c8bee9-c5 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;}.kt-info-box1858_c8bee9-c5 .kt-blocks-info-box-media-container{margin-top:0px;margin-right:15px;margin-bottom:0px;margin-left:15px;}.kt-info-box1858_c8bee9-c5 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box1858_c8bee9-c5\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-top kt-info-halign-center\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-icon-container kt-info-icon-animate-none\"><div class=\"kadence-info-box-icon-inner-container\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_aperture kt-info-svg-icon\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"14.31\" y1=\"8\" x2=\"20.05\" y2=\"17.94\"\/><line x1=\"9.69\" y1=\"8\" x2=\"21.17\" y2=\"8\"\/><line x1=\"7.38\" y1=\"12\" x2=\"13.12\" y2=\"2.06\"\/><line x1=\"9.69\" y1=\"16\" x2=\"3.95\" y2=\"6.06\"\/><line x1=\"14.31\" y1=\"16\" x2=\"2.83\" y2=\"16\"\/><line x1=\"16.62\" y1=\"12\" x2=\"10.88\" y2=\"21.94\"\/><\/svg><\/span><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Conectar la IA Retail con el Mundo F\u00edsico<\/h2><p class=\"kt-blocks-info-box-text\">Wiacom puede exponer datos de presencia f\u00edsica, actividad por zonas, identidad de clientes y acceso a agentes de IA y plataformas de automatizaci\u00f3n empresarial mediante APIs y Model Context Protocol (MCP).<br>Esto permite que sistemas de IA existentes utilicen informaci\u00f3n sobre lo que ocurre realmente dentro del centro comercial.<br><a href=\"https:\/\/wiacom.ai\/es\/a-tu-stack-de-ia-para-retail-le-falta-una-fuente-de-datos-quien-esta-realmente-en-la-tienda-ahora\/\">Lea: A tu stack de IA para retail le falta una fuente de datos \u2014 \u00bfQui\u00e9n est\u00e1 realmente en la tienda en este momento?<\/a><\/p><\/div><\/span><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<style>.kb-row-layout-id1858_c52edc-89 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id1858_c52edc-89 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id1858_c52edc-89 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-right:0px;padding-bottom:25px;padding-left:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1858_c52edc-89 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1858_c52edc-89 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1858_c52edc-89 > .kt-row-column-wrap{padding-right:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_c52edc-89 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column1858_a2a533-90 > .kt-inside-inner-col,.kadence-column1858_a2a533-90 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_a2a533-90 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_a2a533-90 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_a2a533-90 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_a2a533-90 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_a2a533-90{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_a2a533-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_a2a533-90 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_a2a533-90 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1858_b39102-c9, .wp-block-kadence-advancedheading.kt-adv-heading1858_b39102-c9[data-kb-block=\"kb-adv-heading1858_b39102-c9\"]{margin-top:1px;margin-bottom:20px;font-size:36px;line-height:60px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading1858_b39102-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_b39102-c9[data-kb-block=\"kb-adv-heading1858_b39102-c9\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_b39102-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_b39102-c9[data-kb-block=\"kb-adv-heading1858_b39102-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1858_b39102-c9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_b39102-c9\"><strong>Campa\u00f1as de Proximidad<\/strong><\/h4>\n\n\n<style>.kb-row-layout-id1858_40f413-1e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1858_40f413-1e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1858_40f413-1e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:0px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1858_40f413-1e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1858_40f413-1e > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1858_40f413-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_40f413-1e alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-equal kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1858_6060f9-bf > .kt-inside-inner-col,.kadence-column1858_6060f9-bf > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_6060f9-bf > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_6060f9-bf > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_6060f9-bf > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_6060f9-bf > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_6060f9-bf{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_6060f9-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_6060f9-bf > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_6060f9-bf inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1858_e57f7d-c9, .wp-block-kadence-advancedheading.kt-adv-heading1858_e57f7d-c9[data-kb-block=\"kb-adv-heading1858_e57f7d-c9\"]{margin-top:1px;margin-bottom:10px;font-size:20px;line-height:21px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading1858_e57f7d-c9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_e57f7d-c9[data-kb-block=\"kb-adv-heading1858_e57f7d-c9\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_e57f7d-c9 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_e57f7d-c9[data-kb-block=\"kb-adv-heading1858_e57f7d-c9\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1858_e57f7d-c9 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_e57f7d-c9\"><strong>Servicios Basados en Ubicaci\u00f3n<\/strong><\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Cuando un visitante conectado mediante Guest WiFi se encuentra cerca de una zona o tenant concreto, Wiacom puede activar comunicaciones relevantes seg\u00fan la configuraci\u00f3n de la campa\u00f1a.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Las audiencias pueden refinarse utilizando informaci\u00f3n disponible sobre perfil, historial de visitas, zona, comportamiento y consentimiento.<br><br><br><br><\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"85\" class=\"wp-image-932\" style=\"width: 300px;\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/cbre_wifi_marketing.jpg\" alt=\"\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/cbre_wifi_marketing.jpg 350w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/cbre_wifi_marketing-300x85.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br><br><strong>Lugar<\/strong>: Un centro comercial CBRE<br><strong>P\u00fablico objetivo<\/strong>: Mujeres, 25-45 a\u00f1os<br><strong>Comportamiento<\/strong>: Han estado en el lugar 5 veces en los \u00faltimos 90 d\u00edas<br><strong>Tiempo de entrega de la campa\u00f1a<\/strong>: 17:00 y 19:00pm<br><strong>Ubicaci\u00f3n<\/strong>: Personas conectadas a Ap6 y AP7, situadas cerca de la tienda Zara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mensaje<br><em><strong>\u201cVisita nuestra promoci\u00f3n de temporada y descubre las ofertas disponibles hoy.\u201d<\/strong><\/em><br><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1858_c44a4c-75 > .kt-inside-inner-col,.kadence-column1858_c44a4c-75 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_c44a4c-75 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_c44a4c-75 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_c44a4c-75 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_c44a4c-75 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_c44a4c-75{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_c44a4c-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_c44a4c-75 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_c44a4c-75 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1858_7c504b-d7, .wp-block-kadence-advancedheading.kt-adv-heading1858_7c504b-d7[data-kb-block=\"kb-adv-heading1858_7c504b-d7\"]{margin-top:1px;margin-bottom:10px;font-size:20px;line-height:21px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading1858_7c504b-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_7c504b-d7[data-kb-block=\"kb-adv-heading1858_7c504b-d7\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_7c504b-d7 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_7c504b-d7[data-kb-block=\"kb-adv-heading1858_7c504b-d7\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1858_7c504b-d7 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_7c504b-d7\"><strong>Campa\u00f1as de Proximidad<\/strong><\/h4>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Llega a tus clientes de una manera m\u00e1s personalizada y contextual. Con las Campa\u00f1as de Proximidad de Wiacom, podr\u00e1s conectar con la audiencia adecuada y satisfacer sus demandas. Podr\u00e1s conectar con tus clientes en el momento preciso. Pueden recibir ofertas a corta distancia de tus locales.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"85\" class=\"wp-image-934\" style=\"width: 300px;\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/nepi_rockcastle_wifi.jpg\" alt=\"\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/nepi_rockcastle_wifi.jpg 350w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/nepi_rockcastle_wifi-300x85.jpg 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><br><br><strong>Lugar<\/strong>:  Estacionamiento del centro comercial NEPI. <br><strong>P\u00fablico objetivo<\/strong>: Hombres, m\u00e1s de 18 a\u00f1os de edad <br><strong>Comportamiento<\/strong>: Han estado en el lugar en los \u00faltimos 365 d\u00edas. <br><strong>Tiempo de entrega de la campa\u00f1a<\/strong>: 11am y 2pm<br><strong>Ubicaci\u00f3n<\/strong>: Personas conectadas a Ap6 y AP7, situadas cerca de la tienda Zara.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mensaje<br><em><strong>\u00bfTienes ganas de un Whopper? Ven a Burger King para ver nuestras oferta. Muestra el c\u00f3digo FW1234 y obt\u00e9n una porci\u00f3n grande de patatas fritas absolutamente gratis!<\/strong><\/em><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n\n<style>.kadence-column1858_ab243a-5c > .kt-inside-inner-col,.kadence-column1858_ab243a-5c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_ab243a-5c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_ab243a-5c > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_ab243a-5c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_ab243a-5c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_ab243a-5c{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_ab243a-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_ab243a-5c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_ab243a-5c inner-column-2\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"460\" height=\"800\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/12\/zara-burgerking-wifi-marketing-analytics-es.png\" alt=\"\" class=\"wp-image-2399\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/12\/zara-burgerking-wifi-marketing-analytics-es.png 460w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/12\/zara-burgerking-wifi-marketing-analytics-es-173x300.png 173w\" sizes=\"auto, (max-width: 460px) 100vw, 460px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n\n\n\n\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1858_cbe43e-82{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id1858_cbe43e-82 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1858_cbe43e-82 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1858_cbe43e-82 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_cbe43e-82{background-color:#b4e2ff;}.kb-row-layout-id1858_cbe43e-82 > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-top-sep{height:30px;}.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id1858_cbe43e-82 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1858_cbe43e-82 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1858_cbe43e-82 .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_cbe43e-82 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1858_ec2be7-62 > .kt-inside-inner-col,.kadence-column1858_ec2be7-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_ec2be7-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_ec2be7-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_ec2be7-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_ec2be7-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_ec2be7-62{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_ec2be7-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_ec2be7-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_ec2be7-62 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-1858_2684d4-b7 .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-1858_2684d4-b7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1858_2684d4-b7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id1858_d8872d-a5 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id1858_d8872d-a5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id1858_d8872d-a5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:25px;padding-bottom:25px;grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1858_d8872d-a5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1858_d8872d-a5 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1858_d8872d-a5 > .kt-row-column-wrap{padding-right:30px;padding-left:30px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_d8872d-a5 alignwide wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column1858_a14ee8-ec > .kt-inside-inner-col,.kadence-column1858_a14ee8-ec > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_a14ee8-ec > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_a14ee8-ec > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_a14ee8-ec > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_a14ee8-ec > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_a14ee8-ec{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_a14ee8-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_a14ee8-ec > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_a14ee8-ec inner-column-1\"><div class=\"kt-inside-inner-col\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"740\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_reviews-1024x740-1024x740.jpg\" alt=\"\" class=\"wp-image-944\" srcset=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_reviews-1024x740.jpg 1024w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_reviews-1024x740-300x217.jpg 300w, https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_reviews-1024x740-768x555.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n<style>.kadence-column1858_1e6a47-e0 > .kt-inside-inner-col,.kadence-column1858_1e6a47-e0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_1e6a47-e0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_1e6a47-e0 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_1e6a47-e0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_1e6a47-e0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_1e6a47-e0{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_1e6a47-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_1e6a47-e0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_1e6a47-e0 inner-column-2\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1858_c28441-1d, .wp-block-kadence-advancedheading.kt-adv-heading1858_c28441-1d[data-kb-block=\"kb-adv-heading1858_c28441-1d\"]{margin-top:1px;margin-bottom:15px;text-align:left;font-size:40px;line-height:50px;font-weight:normal;font-style:normal;color:#444;}.wp-block-kadence-advancedheading.kt-adv-heading1858_c28441-1d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1858_c28441-1d[data-kb-block=\"kb-adv-heading1858_c28441-1d\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1858_c28441-1d img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1858_c28441-1d[data-kb-block=\"kb-adv-heading1858_c28441-1d\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h2 class=\"kt-adv-heading1858_c28441-1d wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1858_c28441-1d\">Encuestas y Feedback<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilice Guest WiFi, Portal Cautivo y otros canales de engagement para recopilar feedback de los visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las encuestas pueden ayudar a comprender:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Satisfacci\u00f3n general<\/li>\n\n\n\n<li>Experiencia dentro del centro comercial<\/li>\n\n\n\n<li>Preferencias<\/li>\n\n\n\n<li>Servicios demandados<\/li>\n\n\n\n<li>Percepci\u00f3n de eventos y promociones<\/li>\n\n\n\n<li>\u00c1reas de mejora<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Las respuestas pueden combinarse con otros datos disponibles para analizar mejor el comportamiento y las expectativas de los visitantes.<\/p>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1858_1398fe-1e{margin-top:25px;margin-bottom:25px;}.kb-row-layout-id1858_1398fe-1e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1858_1398fe-1e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1858_1398fe-1e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_1398fe-1e{background-color:#b4e2ff;}.kb-row-layout-id1858_1398fe-1e > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id1858_1398fe-1e .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id1858_1398fe-1e .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1858_1398fe-1e .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id1858_1398fe-1e .kt-row-layout-top-sep{height:30px;}.kb-row-layout-id1858_1398fe-1e .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1858_1398fe-1e .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id1858_1398fe-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1858_1398fe-1e .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1858_1398fe-1e .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1858_1398fe-1e > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_1398fe-1e .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1858_1398fe-1e .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_1398fe-1e alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-mtns\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,50l-182.69,-45.286l-292.031,61.197l-190.875,-41.075l-143.748,28.794l-190.656,-23.63l0,70l1000,0l0,-50Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,57l-152.781,-22.589l-214.383,19.81l-159.318,-21.471l-177.44,25.875l-192.722,5.627l-103.356,-27.275l0,63.023l1000,0l0,-43Z\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1858_777eaf-e7 > .kt-inside-inner-col,.kadence-column1858_777eaf-e7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_777eaf-e7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_777eaf-e7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_777eaf-e7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_777eaf-e7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_777eaf-e7{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_777eaf-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_777eaf-e7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_777eaf-e7 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-spacer.kt-block-spacer-1858_474600-8e .kt-block-spacer{height:55px;}.wp-block-kadence-spacer.kt-block-spacer-1858_474600-8e .kt-divider{border-top-width:1px;height:1px;border-top-color:#eeeeee;width:80%;border-top-style:dotted;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-1858_474600-8e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kadence-column1858_f13292-c2 > .kt-inside-inner-col,.kadence-column1858_f13292-c2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_f13292-c2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_f13292-c2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_f13292-c2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_f13292-c2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_f13292-c2{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_f13292-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_f13292-c2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_f13292-c2\"><div class=\"kt-inside-inner-col\">\n<h2 class=\"wp-block-heading\">Preguntas Frecuentes sobre WiFi para Centros Comerciales<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es una plataforma de anal\u00edtica WiFi para centros comerciales?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Una plataforma de anal\u00edtica WiFi utiliza interacciones con Guest WiFi y otras fuentes de datos para ayudar a los operadores a comprender el comportamiento de los visitantes, reconocer clientes recurrentes, crear audiencias con consentimiento y medir engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom combina registro WiFi, identidad, anal\u00edtica, datos de clientes y engagement dentro de una misma plataforma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es un Portal Cautivo para centros comerciales?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Un Portal Cautivo es la p\u00e1gina o recorrido que aparece cuando un visitante se conecta al WiFi del centro comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede utilizarse para proporcionar acceso a Internet, registrar visitantes, gestionar consentimiento, verificar informaci\u00f3n, mostrar campa\u00f1as y reconocer usuarios recurrentes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfEs necesario sustituir el WiFi existente del centro comercial?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom es independiente del fabricante y est\u00e1 dise\u00f1ado para funcionar con infraestructura WiFi compatible ya existente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puede operar con Cisco, Cisco Meraki, HPE Aruba, Ruckus, Ubiquiti UniFi, Fortinet, MikroTik, Cambium y entornos multivendor sin requerir una sustituci\u00f3n completa de la red.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPuede Wiacom reconocer visitantes recurrentes?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dependiendo del m\u00e9todo de autenticaci\u00f3n, los datos disponibles y el modelo de consentimiento, Wiacom puede asociar visitantes registrados con una identidad persistente y analizar visitas recurrentes, frecuencia y otros patrones de engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPuede integrarse el WiFi del centro comercial con CRM y programas de fidelizaci\u00f3n?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom puede intercambiar informaci\u00f3n de clientes y engagement con CRM, plataformas de fidelizaci\u00f3n, CDP, sitios web, aplicaciones m\u00f3viles y otros sistemas compatibles mediante integraciones y APIs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPuede utilizarse WiFi Marketing en centros comerciales?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Guest WiFi puede utilizarse como uno de los puntos de contacto para construir audiencias first-party con consentimiento, ejecutar campa\u00f1as, promocionar tenants y conectar visitas f\u00edsicas con posteriores interacciones digitales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfSe pueden utilizar audiencias WiFi en Meta y Google Ads?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed, cuando existe consentimiento y una base jur\u00eddica adecuada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las audiencias first-party elegibles pueden segmentarse y activarse mediante integraciones compatibles con Meta y Google Ads, sujetas a los requisitos de privacidad aplicables y a las pol\u00edticas de cada plataforma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfPuede Wiacom gestionar varios centros comerciales desde una sola plataforma?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom admite entornos multilocalizaci\u00f3n y multipropiedad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los grupos de centros comerciales pueden gestionar de forma centralizada identidad de clientes, Guest WiFi, anal\u00edtica, consentimiento, integraciones y campa\u00f1as, manteniendo configuraci\u00f3n y branding espec\u00edficos para cada propiedad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfWiacom es \u00fanicamente una plataforma de WiFi Marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wiacom proporciona capacidades de identidad, acceso, anal\u00edtica y operaciones para equipos de Marketing, TI y Operaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s del engagement con clientes, puede utilizarse para gesti\u00f3n de acceso, integraciones de red, entornos multipropiedad, troubleshooting y automatizaci\u00f3n.<\/p>\n<\/div><\/div>\n\n\n<style>.kb-row-layout-id1858_f0d7c2-9f > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id1858_f0d7c2-9f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id1858_f0d7c2-9f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:1280px;margin-left:auto;margin-right:auto;padding-top:100px;padding-right:10px;padding-bottom:100px;padding-left:10px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_f0d7c2-9f{background-color:#57bdff;background-image:url('https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/gdpr_wifi_marketing_shopping_malls-1.jpg');background-size:cover;background-position:center center;background-attachment:fixed;background-repeat:no-repeat;}.kb-row-layout-id1858_f0d7c2-9f > .kt-row-layout-overlay{opacity:0.77;}.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-bottom-sep{height:30px;}.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-top-sep{height:100px;}.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px), only screen and (min-device-width: 1024px) and (max-device-width: 1366px) and (-webkit-min-device-pixel-ratio: 2) and (hover: none){.kb-row-layout-id1858_f0d7c2-9f{background-attachment:scroll;}}@media all and (max-width: 1024px){.kb-row-layout-id1858_f0d7c2-9f > .kt-row-column-wrap{padding-top:10px;padding-right:10px;padding-bottom:10px;padding-left:10px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id1858_f0d7c2-9f > .kt-row-column-wrap{padding-top:20px;padding-right:10px;padding-bottom:20px;padding-left:10px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id1858_f0d7c2-9f .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div style=\"background-image: url(https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/gdpr_wifi_marketing_shopping_malls-1.jpg)\" class=\"kb-row-layout-wrap kb-row-layout-id1858_f0d7c2-9f alignfull kt-row-has-bg kt-jarallax wp-block-kadence-rowlayout\" data-img-position=\"center center\" data-img-size=\"cover\"><div class=\"kt-row-layout-top-sep kt-row-sep-type-waves\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,78 -500,78c-154.895,0 -250,-30 -250,-30l0,50l1000,0l0,-60Z\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,73 -500,73c-154.895,0 -250,-45 -250,-45l0,70l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,68 -500,68c-154.895,0 -250,-65 -250,-65l0,95l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><\/svg><\/div><div class=\"kt-row-layout-bottom-sep kt-row-sep-type-waves\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,78 -500,78c-154.895,0 -250,-30 -250,-30l0,50l1000,0l0,-60Z\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,73 -500,73c-154.895,0 -250,-45 -250,-45l0,70l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,68 -500,68c-154.895,0 -250,-65 -250,-65l0,95l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column1858_b14569-51 > .kt-inside-inner-col{padding-top:48px;}.kadence-column1858_b14569-51 > .kt-inside-inner-col,.kadence-column1858_b14569-51 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_b14569-51 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_b14569-51 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_b14569-51 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_b14569-51 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_b14569-51{text-align:right;}.kadence-column1858_b14569-51{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_b14569-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_b14569-51{text-align:center;}.kadence-column1858_b14569-51 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_b14569-51 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id1858_1ee6f9-b0 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id1858_1ee6f9-b0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id1858_1ee6f9-b0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:repeat(2, minmax(0, 1fr));}.kb-row-layout-id1858_1ee6f9-b0 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1858_1ee6f9-b0 > .kt-row-column-wrap{grid-template-columns:repeat(2, minmax(0, 1fr));}}@media all and (max-width: 767px){.kb-row-layout-id1858_1ee6f9-b0 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1858_1ee6f9-b0 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column1858_232408-d7 > .kt-inside-inner-col,.kadence-column1858_232408-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_232408-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_232408-d7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_232408-d7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_232408-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_232408-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_232408-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_232408-d7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_232408-d7 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-text-align-center wp-block-paragraph\">s<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"97\" class=\"wp-image-946\" style=\"width: 150px;\" src=\"https:\/\/wiacom.ai\/wp-content\/uploads\/2019\/09\/Vivo_wifi_marketing-analytics.png\" alt=\"\"><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col{display:flex;}.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col{padding-top:25px;padding-right:25px;padding-bottom:25px;padding-left:25px;}.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col,.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col{background-color:rgba(0, 0, 0, 0.6);}.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1858_a3cbf6-e8{position:relative;}@media all and (max-width: 1024px){.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1858_a3cbf6-e8 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1858_a3cbf6-e8\"><div class=\"kt-inside-inner-col\">\n<h3 class=\"wp-block-heading has-text-align-left kt-adv-heading_446cad-5a wp-block-kadence-advancedheading has-text-color\" id=\"kt-adv-heading_446cad-5a\" style=\"color:#ffffff\"><strong>Vivo! Shopping Malls supera los 100.000 registros CRM anuales<\/strong><\/h3>\n\n\n\n<p class=\"has-text-color has-normal-font-size wp-block-paragraph\" style=\"color:#ffffff\">Utilizando las herramientas de Portal Cautivo, WiFi Marketing y anal\u00edtica de Wiacom, centros comerciales como Vivo! han utilizado Guest WiFi como una fuente adicional de datos propios y engagement dentro de su estrategia de clientes.<\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2151_dab05a-4f > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id2151_dab05a-4f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id2151_dab05a-4f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;min-height:150px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2151_dab05a-4f{background-image:url('https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_contact.png');background-size:auto;background-position:left center;background-attachment:scroll;background-repeat:no-repeat;}.kb-row-layout-id2151_dab05a-4f > .kt-row-layout-overlay{opacity:0.90;background-color:#0693e3;mix-blend-mode:normal;}.kb-row-layout-id2151_dab05a-4f .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id2151_dab05a-4f .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2151_dab05a-4f .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}.kb-row-layout-id2151_dab05a-4f .kt-row-layout-top-sep{height:30px;}.kb-row-layout-id2151_dab05a-4f .kt-row-layout-top-sep svg{width:100%;}.kb-row-layout-id2151_dab05a-4f .kt-row-layout-top-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id2151_dab05a-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2151_dab05a-4f .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2151_dab05a-4f .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2151_dab05a-4f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2151_dab05a-4f .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2151_dab05a-4f .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div style=\"background-image: url(https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/09\/wifi_marketing_contact.png)\" class=\"kb-row-layout-wrap kb-row-layout-id2151_dab05a-4f alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-layout-overlay kt-row-overlay-normal\"><\/div><div class=\"kt-row-layout-top-sep kt-row-sep-type-waves\"><svg viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\"><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,78 -500,78c-154.895,0 -250,-30 -250,-30l0,50l1000,0l0,-60Z\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,73 -500,73c-154.895,0 -250,-45 -250,-45l0,70l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><path d=\"M1000,40c0,0 -120.077,-38.076 -250,-38c-129.923,0.076 -345.105,68 -500,68c-154.895,0 -250,-65 -250,-65l0,95l1000,0l0,-60Z\" style=\"opacity: 0.4\" \/><\/svg><\/div><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle\">\n<style>.kadence-column2151_81c101-b5 > .kt-inside-inner-col{padding-top:0px;}.kadence-column2151_81c101-b5 > .kt-inside-inner-col,.kadence-column2151_81c101-b5 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2151_81c101-b5 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2151_81c101-b5 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2151_81c101-b5 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2151_81c101-b5 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2151_81c101-b5{position:relative;}@media all and (max-width: 1024px){.kadence-column2151_81c101-b5 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2151_81c101-b5 > .kt-inside-inner-col{padding-top:50px;padding-right:30px;padding-left:30px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2151_81c101-b5 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa, .wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa[data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"]{text-align:center;font-size:2em;line-height:1.5em;font-weight:normal;font-style:normal;color:#ffffff;}.wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa[data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"] mark.kt-highlight{font-weight:normal;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa[data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa, .wp-block-kadence-advancedheading.kt-adv-heading2151_94d4b1-aa[data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"]{font-size:1.6em;line-height:2em;}}<\/style>\n<h6 class=\"kt-adv-heading2151_94d4b1-aa wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading2151_94d4b1-aa\"><br>Identidad, Acceso, Engagement y Anal\u00edtica WiFi para Equipos de Marketing, TI y Operaciones<\/h6>\n\n\n<style>.kb-row-layout-id2151_ad7184-5f > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2151_ad7184-5f > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2151_ad7184-5f > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-bottom:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2151_ad7184-5f > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2151_ad7184-5f .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id2151_ad7184-5f .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2151_ad7184-5f .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id2151_ad7184-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id2151_ad7184-5f .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2151_ad7184-5f .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2151_ad7184-5f > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2151_ad7184-5f .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2151_ad7184-5f .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2151_ad7184-5f alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2151_710833-02 > .kt-inside-inner-col,.kadence-column2151_710833-02 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2151_710833-02 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2151_710833-02 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2151_710833-02 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2151_710833-02 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2151_710833-02{position:relative;}@media all and (max-width: 1024px){.kadence-column2151_710833-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2151_710833-02 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2151_710833-02 inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedbtn.kb-btns2151_1a7b70-62{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns2151_1a7b70-62 .kt-button{font-weight:normal;font-style:normal;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns2151_1a7b70-62\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button{color:#fff;background:#12bf1b;font-size:16px;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;border-top:2px solid #12bf1b;border-right:2px solid #12bf1b;border-bottom:2px solid #12bf1b;border-left:2px solid #12bf1b;box-shadow:inset 1px 1px 2px 0px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button:focus{color:#fff;background:#271f47;border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button{border-top:2px solid #12bf1b;border-right:2px solid #12bf1b;border-bottom:2px solid #12bf1b;border-left:2px solid #12bf1b;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button:focus{border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button{border-top:2px solid #12bf1b;border-right:2px solid #12bf1b;border-bottom:2px solid #12bf1b;border-left:2px solid #12bf1b;}.wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2151_29dd70-28.kb-button:focus{border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn2151_29dd70-28 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/wiacom.ai\/product\/request-a-demo\/\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_cog kt-btn-icon-side-left\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M3.5 0l-.5 1.19c-.1.03-.19.08-.28.13l-1.19-.5-.72.72.5 1.19c-.05.1-.09.18-.13.28l-1.19.5v1l1.19.5c.04.1.08.18.13.28l-.5 1.19.72.72 1.19-.5c.09.04.18.09.28.13l.5 1.19h1l.5-1.19c.09-.04.19-.08.28-.13l1.19.5.72-.72-.5-1.19c.04-.09.09-.19.13-.28l1.19-.5v-1l-1.19-.5c-.03-.09-.08-.19-.13-.28l.5-1.19-.72-.72-1.19.5c-.09-.04-.19-.09-.28-.13l-.5-1.19h-1zm.5 2.5c.83 0 1.5.67 1.5 1.5s-.67 1.5-1.5 1.5-1.5-.67-1.5-1.5.67-1.5 1.5-1.5z\"\/><\/svg><\/span><span class=\"kt-btn-inner-text\"> Solicite\u00a0una\u00a0demo<\/span><\/a>\n\n<style>ul.menu .wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button{color:#fff;background:#0071a1;font-size:16px;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;border-top:2px solid #0071a1;border-right:2px solid #0071a1;border-bottom:2px solid #0071a1;border-left:2px solid #0071a1;box-shadow:inset 1px 1px 2px 0px rgba(0, 0, 0, 0.2);}.wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button:focus{color:#fff;background:#271f47;border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button{border-top:2px solid #0071a1;border-right:2px solid #0071a1;border-bottom:2px solid #0071a1;border-left:2px solid #0071a1;}}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button:focus{border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button{border-top:2px solid #0071a1;border-right:2px solid #0071a1;border-bottom:2px solid #0071a1;border-left:2px solid #0071a1;}.wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn2151_ddea6e-2c.kb-button:focus{border-top-color:#271f47;border-top-style:solid;border-right-color:#271f47;border-right-style:solid;border-bottom-color:#271f47;border-bottom-style:solid;border-left-color:#271f47;border-left-style:solid;}}<\/style><a class=\"kb-button kt-button button kb-btn2151_ddea6e-2c kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-outline kt-btn-has-text-true kt-btn-has-svg-true wp-block-kadence-singlebtn\" href=\"https:\/\/wiacom.ai\/es\/contacto\/\"><span class=\"kb-svg-icon-wrap kb-svg-icon-ic_closed kt-btn-icon-side-left\"><svg viewBox=\"0 0 8 8\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M0 0v1l4 2 4-2v-1h-8zm0 2v4h8v-4l-4 2-4-2z\" transform=\"translate(0 1)\"\/><\/svg><\/span><span class=\"kt-btn-inner-text\">Habla con Wiacom<\/span><\/a><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:40px;padding-right:60px;padding-bottom:25px;padding-left:60px;}.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}.kb-row-layout-id2325_2b80a2-3e{background-color:#0c2e4d;}.kb-row-layout-id2325_2b80a2-3e > .kt-row-layout-overlay{opacity:0.30;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep{height:100px;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep svg{width:100%;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep svg{fill:#ffffff!important;}@media all and (max-width: 1024px){.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}}@media all and (max-width: 1024px){.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{grid-template-columns:repeat(5, minmax(0, 1fr));}}@media all and (max-width: 1024px){.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep{height:px;}}@media all and (max-width: 1024px){.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep svg{width:%;}}@media all and (max-width: 767px){.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap{padding-top:50px;padding-right:25px;padding-left:25px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id2325_2b80a2-3e > .kt-row-column-wrap > div:not(.added-for-specificity){grid-column:initial;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep{height:px;}.kb-row-layout-id2325_2b80a2-3e .kt-row-layout-bottom-sep svg{width:%;}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id2325_2b80a2-3e alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-5-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column2325_15cac7-07 > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_15cac7-07 > .kt-inside-inner-col,.kadence-column2325_15cac7-07 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_15cac7-07 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_15cac7-07 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_15cac7-07 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_15cac7-07 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_15cac7-07{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_15cac7-07 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_15cac7-07 > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_15cac7-07 inner-column-1\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"66\" class=\"wp-image-348\" style=\"width: 100px;\" src=\"https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/08\/Wiacom-Logo-white-100.png\" alt=\"\"><\/p>\n\n\n\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\">US, UK, EU: +40 721 260 892<\/p>\n\n\n\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\">info@wiacom.ai<br><br>\u00a9 2026 Wiacom <br>Todos los derechos reservados<\/p>\n\n\n\n<p class=\"has-very-light-gray-color has-text-color has-small-font-size wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/company\/freewifi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"\ufffc (opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"wp-image-346\" style=\"width: 24px;\" src=\"https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/08\/wifi_marketing_linkedin-wiacom.png\" alt=\"\"><\/a>  <a href=\"https:\/\/web.facebook.com\/freewifi.ro\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"\ufffc (opens in a new tab)\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" class=\"wp-image-344\" style=\"width: 24px;\" src=\"https:\/\/cdn.wiacom.ai\/wp-content\/uploads\/2019\/08\/facebook_wifi_marketing-wiacom.png\" alt=\"\"><\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2325_1704b7-6b > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_1704b7-6b > .kt-inside-inner-col,.kadence-column2325_1704b7-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_1704b7-6b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_1704b7-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_1704b7-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_1704b7-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_1704b7-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_1704b7-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_1704b7-6b > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_1704b7-6b inner-column-2\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"> <strong><a href=\"https:\/\/wiacom.ai\/es\/producto\/\">Producto<\/a><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/producto\/guest-connect\/\" data-type=\"page\" data-id=\"1862\">Guest Connect<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-guest-wi-fi\/\">Guest WiFi<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-analytics\/\">WiFi Analytics<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/producto\/boveda-de-datos-wiacom\/\">B\u00f3veda de Datos<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/producto\/estudio-de-datos-wiacom\/\">Marketing &amp; Compromiso<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/producto\/gdpr-wifi\/\">GDPR WiFi<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/producto\/wiacom-passpoint-connect\/\">Wiacom Passpoint Connect<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/producto\/horizon-wifi-personal\/\" data-type=\"page\" data-id=\"6674\">Horizon \u2013 WiFi Personal<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col,.kadence-column2325_eca7a2-fb > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_eca7a2-fb > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_eca7a2-fb{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_eca7a2-fb > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_eca7a2-fb inner-column-3\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"> <strong><a href=\"https:\/\/wiacom.ai\/es\/industrias\/\">Industrias<\/a><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/industrias\/centros-comerciales\/\">Centros Comerciales<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/restaurantes\/\">Restaurantes<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/industrias\/captive-portal-hotels\/\" data-type=\"page\" data-id=\"4146\">Hospitalidad<\/a> <a href=\"https:\/\/wiacom.ai\/es\/industrias\/restaurantes\/\"><br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/aeropuertos\/\">Aeropuertos<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/gran-distribucion-e-hipermercados\/\">Gran distribuci\u00f3n e hipermercados<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/industrias\/banca\/\">Banca<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/industrias\/ciudades-municipios-y-ciudades-inteligentes\/\">Ciudades, Municipios y Ciudades Inteligentes<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/industrias\/cuidado-de-la-salud\/\">Cuidado de la salud<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/pymes-y-empresas\/\">PYMES y empresas<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/industrias\/grandes-espacios-publicos\/\">Grandes espacios p\u00fablicos<\/a><\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2325_ef539c-12 > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_ef539c-12 > .kt-inside-inner-col,.kadence-column2325_ef539c-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_ef539c-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_ef539c-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_ef539c-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_ef539c-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_ef539c-12{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_ef539c-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_ef539c-12 > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_ef539c-12 inner-column-4\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"> <strong><a href=\"https:\/\/wiacom.ai\/es\/socios\/\">Socios<\/a><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/socios\/conviertete-en-socio\/\">Convi\u00e9rtete en socio<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/socios\/encuentra-un-socio-en-tu-region\/\">Encuentra un socio en tu regi\u00f3n<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/socios\/proveedores-wifi\/\">Proveedores WiFi<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/socios\/socios-tecnologicos\/\">Socios Tecnol\u00f3gicos<\/a> <\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"> <strong><a href=\"https:\/\/wiacom.ai\/es\/la-empresa\/\">La Empresa<\/a><\/strong> <\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/la-empresa\/\">About<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/la-empresa\/vacantes\/\">Vacantes<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/soporte\/\">Soporte<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/contacto\/\">Contacto<\/a> <\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{padding-right:30px;padding-left:30px;}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col,.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{flex-direction:column;}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column2325_ca9fa5-ff{position:relative;}@media all and (max-width: 1024px){.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column2325_ca9fa5-ff > .kt-inside-inner-col{padding-right:5px;padding-left:5px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column2325_ca9fa5-ff inner-column-5\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-vivid-cyan-blue-color has-text-color wp-block-paragraph\"><strong><a href=\"https:\/\/wiacom.ai\/\">Legal<\/a><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"has-text-color has-small-font-size wp-block-paragraph\" style=\"color:#ffffff\"><a href=\"https:\/\/wiacom.ai\/es\/legal\/terminos-y-condiciones\/\">T\u00e9rminos y condiciones<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/legal\/tratamiento-de-datos-personales\/\">Tratamiento de datos personales<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/legal\/cumplimiento-rgpd\/\">Cumplimiento RGPD<br><\/a><a href=\"https:\/\/wiacom.ai\/es\/legal\/codigo-de-conducta-dentro-de-nuestra-empresa\/\">C\u00f3digo de conducta dentro de nuestra empresa<\/a><br><a href=\"https:\/\/wiacom.ai\/es\/legal\/certificacion-iso-iec-270012022\/\" data-type=\"page\" data-id=\"5921\">Certificaci\u00f3n ISO\/IEC 27001:2022<\/a><\/p>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>WiFi para Clientes, Identidad y Anal\u00edtica para Centros Comerciales Wiacom ayuda a centros comerciales, retail parks y destinos de uso mixto a convertir su infraestructura WiFi existente en una plataforma de identidad, anal\u00edtica y engagement del visitante. Los usuarios pueden &hellip; <a class=\"kt-excerpt-readmore more-link\" href=\"https:\/\/wiacom.ai\/es\/industrias\/centros-comerciales\/\" aria-label=\"Centros comerciales\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1962,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","kt_blocks_editor_width":"","_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"class_list":["post-1858","page","type-page","status-publish","hentry"],"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"Wiacom","author_link":"https:\/\/wiacom.ai\/es\/author\/wiacom\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages\/1858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/comments?post=1858"}],"version-history":[{"count":13,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages\/1858\/revisions"}],"predecessor-version":[{"id":7196,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages\/1858\/revisions\/7196"}],"up":[{"embeddable":true,"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/pages\/1962"}],"wp:attachment":[{"href":"https:\/\/wiacom.ai\/es\/wp-json\/wp\/v2\/media?parent=1858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}