Guest WiFi Marketing

Identifying complete customer profiles, shoppers behaviors, predictive modeling and analyzing footfall traffic has never been easier.

Wiacom Guest WiFi converts unknown visitors into actionable data and known customers profiles.

Is fast and simple to start using the power of Guest WiFi.

With Wiacom CDP, you can swiftly and easily enhance interactions with your guest WiFi users and reach up to 80% of your catchment area turning your venue visitors in real clients profiles and actionable data. To personalize guests experience simply log in to your client account and set up your splash page with engaging video or image ads to captivate your audience.

The Wiacom captive portal stands out with its unique and flexible approach. You can choose a straightforward or more complex authentication process to suit your needs. Beyond the essential steps, you have the option to activate features like:

  • Thank you: before redirecting users to a specific landing page the system displays another page where an additional ad is delivered; this scenario suits very well to shopping malls who have a lot of ads to deliver from many tenants
  • Welcome back: Greet returning visitors with a popup page that behaves as an additional advertising tool.
  • Additional Data Collection: Wiacom CDP goal is to help you build comprehensive clients profiles, including mobile number, email, gender, birth date, and name. Additionally, you can gather extra information based on your specific interests, such as car plate numbers, marital status, parental status, and much more depending on you specific strategy.

If you’re seeking an effective Guest WiFi solution (AAA captive portal solution) and are a client or partner interested in collaborating, Wiacom CDP has the ideal solution tailored for you.

Amazing and Fully customizable Splash Pages

Instead of a standard splash page that can quickly become obsolete, our versatile engine allows you to customize the user interaction however and whenever you want!

  • Customize text, image, video ads and the specific UI elements.
  • Make the first contact with your users as impactful and attractive as possible to create a simple but memorable user interaction, while you achieve your goal to deliver vide/static ads and capture actionable user information.
  • Make your own design from scratch or use any of our templates to add your own touches like brand chroma.
  • Put your best foot forward by showcasing your popular brands, promo and anything else you wish to bring attention to.

Use video advertising with mandatory time view, like META, Youtube and others are doing. You can run video content with a mandatory minimum viewing period before using authentication controls; this feature is available for the first-time connection or Welcome backs.

Actionable validated information for any venue

  • Each touching point with the guest represent a brick to build a complete customer profile and generate predictive shopper behavior. We use First party Data collected from WiFi authentication, mobile app, loyalty club, newsletter, but also we aggregate First party data from other reliable sources(provided by each client);
  • Wiacom CDP used 2FA standard to validate all mobile numbers or emails; Wiacom clients do not risk engaging with fake emails or waste money in SMS campaigns.
  • Engage your customers through a variety of channels via SMS, WhatsApp, emails, and integrate your audience with your META Business Manager, Google Ads or other programmatic ads networks to increase the ROI of your digital campaigns while reducing your costs.
  • All data collected with Wiacom can be used to create campaigns using our builtin tools or you can integrate with your own CRM like SalesForce, DotDigital, CleverTap, HubSpot and others.

Multilingual

We offer our platform in many languages:

  • Users can switch between any language they want to login thus opening your WiFi to more than just English speakers.
  • In the long-run, this means more accurate data, marketing campaigns that can be targeted for every language and nationality and consistent revenue increases.

You don’t see your language in the list? Just drop us a message and we will solve it asap.


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