Not just a Captive Portal

Wiacom: WiFi Identity, Access, Captive Portal, Analytics and First-Party Data Across Industries

Wiacom is a vendor-agnostic WiFi identity, access, engagement and analytics platform for organisations operating guest, customer, visitor or managed WiFi networks.

It works as a software layer above existing WiFi infrastructure and can support captive portal onboarding, Guest Connect, individual WiFi credentials, Passpoint, RADIUS-based access, WiFi analytics, first-party data collection, consent management, customer engagement and integration with CRM, CDP, PMS, advertising and operational systems.

Wiacom is used across hotels and hospitality, shopping malls, large retail, restaurants, airports and transportation, public venues, municipalities, healthcare, banking and enterprise environments. The same platform can serve Marketing, IT and Operations teams while adapting the onboarding, identity, analytics and engagement workflow to each industry.

One platform, different industry workflows

Across industries, Wiacom provides a common identity, access and data layer between users, the WiFi infrastructure and business or operational systems.

Depending on the environment, organisations can use Wiacom for guest onboarding, individual WiFi access, Captive Portal, Guest Connect, WiFi Pass, Passpoint, RADIUS authentication, presence and traffic analytics, consented first-party data collection, customer engagement and API integrations.

The deployment model is adapted to each industry while allowing organisations and service providers to manage mixed network infrastructure and multiple locations from a common platform.

Wiacom CDP, not only a Captive Portal

Shopping Malls

Wiacom combines Captive Portal, first-party data, presence analytics and AI-ready insights to help shopping malls understand visitor behavior, improve tenant engagement and optimize the environment.

Restaurants & Coffee Shops

Wiacom helps restaurants and cafés turn guest WiFi into verified first-party customer data, loyalty engagement, feedback and measurable WiFi Marketing opportunities.

Hotel &Hospitality

Wiacom helps hotels and hospitality groups connect guest WiFi with identity, Captive Portal, Guest Connect, individual access, PMS integrations, analytics and direct guest engagement.

Large Format Retail

Wiacom combines customer WiFi, presence analytics and first-party data to provide AI-ready insights for shopper behavior, operations, environment optimization and customer engagement..

Small to Medium Businesses

Wiacom adds Captive Portal, guest and contractor identity, individual WiFi access, analytics and centralized management to existing SMB and enterprise networks.

Municipalities and Smart Cities

Wiacom combines public WiFi access, presence analytics and first-party data to provide AI-ready insights for mobility, planning, engagement and smart-city operations.

Healthcare

Wiacom enables managed patient, visitor and guest WiFi with identity, access, analytics, consent-aware engagement and centralized management across healthcare environments.

Banking

Wiacom helps banks transform branch WiFi into a customer identity, first-party data, analytics, feedback and engagement channel using existing network infrastructure.

Stadiums & Large Public Venues

Wiacom combines high-volume guest WiFi, first-party audience data and analytics to improve visitor engagement, sponsor activation and venue operations.

Frequently Asked Questions

What industries does Wiacom support?

Wiacom supports hotels and hospitality, shopping malls, retail, restaurants, airports and transportation, public venues, municipalities, healthcare, banking, SMB and enterprise environments. The platform can be adapted to different guest, customer, visitor and managed WiFi workflows.

Is Wiacom only a Captive Portal platform?

No. Captive Portal is one onboarding option. Wiacom also supports Guest Connect, individual WiFi credentials, WiFi Pass, Passpoint, RADIUS-based access, analytics, first-party data collection, customer engagement and integrations with external business systems.

Can Wiacom work with existing WiFi infrastructure?

Yes. Wiacom is designed as a vendor-agnostic software layer that can work with compatible existing WiFi infrastructure, allowing organizations to add identity, access, analytics and engagement capabilities without necessarily replacing the installed network.

How can Wiacom data be used by AI and analytics systems?

WiFi-derived identity, presence, traffic and behavioral data can be provided to CRM, CDP, BI, automation and AI systems through supported integrations and APIs. This can create a governed first-party data source for marketing, operational analysis and AI-driven applications.

Can Wiacom manage multiple locations?

Yes. Wiacom supports centralized management across multiple locations and mixed network environments, making it suitable for hotel groups, retailers, malls, transport operators, MSPs and other multi-site organizations.

Who typically uses Wiacom?

Wiacom can be used by Marketing, IT and Operations teams, as well as MSPs, system integrators and service providers managing WiFi environments for their customers.

WiFi Identity, Access, Engagement and Analytics for Marketing, IT & Operations Teams

Request a demo Talk to Wiacom