Your Guest Has a Booking. Their WiFi Should Be Ready Too. Short-term rental operators have automated almost every part of the guest journey. Bookings arrive automatically. Access codes can be generated before check-in. Messages are scheduled. Smart locks can grant … Read More
Guest WiFi can be more than a connectivity service. With Wiacom, venues can turn physical visits into permissioned first-party audiences that can be activated across digital marketing channels, including ChatGPT Ads. The flow is simple: Connect → Identify → Consent … Read More
NIS2 puts stronger emphasis on access control, authentication, accountability and operational security. For organisations operating multiple sites, the challenge is often not defining the policy. It is applying it consistently across the network, especially when the infrastructure is mixed. Cisco … Read More
Student accommodation, Build-to-Rent, co-living and other managed living environments are becoming increasingly digital.Residents may already have a tenancy agreement, booking, resident account or profile before they arrive. But Wi-Fi access is still often handled separately — through shared passwords, manual … Read More
Hotels already know many of their guests before they arrive. They may have booked directly, through an OTA, joined the loyalty programme, used the hotel app, completed digital check-in, or already have a reservation in the property management system. But … Read More
There is one data source that almost none of them can reach: real-time physical presence. Who is in the store right now. Which zone they are in. How long they have been there. Whether this is their first visit or … Read More
Most hotel WiFi upgrades today stop at the same point: give each guest a unique password on a shared network. It is a genuine improvement over a single password for everyone. But it is not personal WiFi. And in 2025, … Read More
A captive portal is triggered by a WiFi connection. The guest connects, the portal appears, they register, they get access. It is an effective mechanism — but it has a hard constraint: it only captures guests who are actively connecting … Read More
When venues evaluate a guest WiFi platform, messaging is rarely the first thing they consider. Portal design, analytics, GDPR compliance, vendor compatibility — these come first. Messaging feels like a detail. It is not a detail. It is the delivery … Read More
In digital advertising, “captive attention” is a metaphor. On a WiFi splash page, it is literal. When a guest connects to a venue’s WiFi, they must interact with the captive portal to get online. They cannot scroll past it. They … Read More
