Not just a Captive Portal

Wiacom: WiFi Identity, Access, Captive Portal, Analytics and First-Party Data Across Industries

Wiacom is a vendor-agnostic WiFi identity, access, engagement and analytics platform for organisations operating guest, customer, visitor and managed WiFi networks.

It works as a software and service layer above compatible existing WiFi infrastructure and can combine Captive Portal onboarding, Guest Connect, individual WiFi credentials, Passpoint WiFi / Hotspot 2.0, RADIUS-based access, WiFi Analytics, first-party data, consent management, customer engagement and integrations with CRM, CDP, PMS, loyalty, advertising and operational systems.

Wiacom is used across hotels and hospitality, shopping malls, large retail, restaurants, airports and transportation, public venues, municipalities, healthcare, banking, enterprise and other managed WiFi environments.

The same platform can support Marketing, IT and Operations teams while adapting identity, onboarding, access, analytics and engagement workflows to the requirements of each industry.

Wiacom can also support organisations and service providers operating across multiple locations and mixed-vendor WiFi environments, helping standardise the identity and access layer without requiring wholesale replacement of the underlying network infrastructure.

One platform, different industry workflows

Across industries, Wiacom provides a common identity, access and data layer between users, the WiFi infrastructure and business or operational systems.

Depending on the environment, organisations can use Wiacom for guest onboarding, individual WiFi access, Captive Portal, Guest Connect, WiFi Pass, Passpoint WiFi / Hotposot 2.0, RADIUS authentication, presence and traffic analytics, consented first-party data collection, customer engagement and API integrations.

The deployment model is adapted to each industry while allowing organisations and service providers to manage mixed network infrastructure and multiple locations from a common platform.

Guest WiFi, Identity, Analytics and First-Party Data by Industry

Shopping Malls

Use guest WiFi for visitor identity, Captive Portal, Passpoint WiFi, analytics, first-party data and CRM/CDP integration. Understand first-time and returning visitors, visit frequency and engagement.

Restaurants

Turn restaurant guest WiFi into an onboarding and customer-engagement channel using Captive Portal, identity, consent and analytics. Build first-party audiences and connect WiFi data with CRM or campaign workflows.

Hotel & Hospitality

Connect hotel WiFi with guest identity, Captive Portal, Guest Connect, Passpoint WiFi, PMS workflows and first-party data. Support pre-arrival onboarding, returning guests and mixed-vendor hotel WiFi environments.

Education & Campuses

Support guest, student, staff and visitor WiFi across schools, universities and campuses. Combine Captive Portal, RADIUS, Passpoint, identity-based access and multi-site WiFi management across existing infrastructure.

PBSA, Build-to-Rent & Managed Living

Provide resident WiFi with personal access, individual credentials, Passpoint and lifecycle-driven onboarding. Support move-in/move-out workflows, multi-property operations and mixed-vendor WiFi environments.

Airports & Transportation

Provide scalable guest WiFi identity, onboarding, analytics and engagement across terminals, stations and transport environments. Support mixed infrastructure, high visitor volumes and sponsor or advertising workflows.

Large Format Retail

Connect retail WiFi with customer identity, analytics, consented first-party data and customer engagement. Integrate with CRM, CDP, campaigns and other business systems across multiple locations..

Enterprise

Extend enterprise WiFi with guest onboarding, identity-based access, RADIUS, Passpoint, analytics and integration with existing business systems. Operate across multi-site and mixed-vendor environments.

Municipalities and Smart Cities

Support public WiFi identity, access, analytics and consent management across distributed municipal networks. Connect WiFi data with operational, engagement and smart-city systems.

Healthcare

Provide controlled guest, visitor and staff WiFi onboarding across hospitals, clinics and healthcare sites. Support identity-based access, RADIUS authentication, analytics and mixed-vendor infrastructure.

Banking & Financial Services

Support secure visitor, customer and staff WiFi access across distributed branches and offices. Combine identity, RADIUS, Captive Portal and centralised access management across multiple locations.

Public Venues

Manage guest and visitor WiFi across stadiums, exhibitions, event venues and other public spaces. Combine Captive Portal, identity, analytics, Passpoint and engagement across large multi-zone environments.

Frequently Asked Questions

What industries does Wiacom support?

Wiacom supports hotels and hospitality, shopping malls, retail, restaurants, airports and transportation, public venues, municipalities, healthcare, banking, SMB and enterprise environments. The platform can be adapted to different guest, customer, visitor and managed WiFi workflows.

Is Wiacom only a Captive Portal platform?

No. Captive Portal is one onboarding option. Wiacom also supports Guest Connect, individual WiFi credentials, WiFi Pass, Passpoint, RADIUS-based access, analytics, first-party data collection, customer engagement and integrations with external business systems.

Can Wiacom work with existing WiFi infrastructure?

Yes. Wiacom is designed as a vendor-agnostic software layer that can work with compatible existing WiFi infrastructure, allowing organizations to add identity, access, analytics and engagement capabilities without necessarily replacing the installed network.

How can Wiacom data be used by AI and analytics systems?

WiFi-derived identity, presence, traffic and behavioral data can be provided to CRM, CDP, BI, automation and AI systems through supported integrations and APIs. This can create a governed first-party data source for marketing, operational analysis and AI-driven applications.

Can Wiacom manage multiple locations?

Yes. Wiacom supports centralized management across multiple locations and mixed network environments, making it suitable for hotel groups, retailers, malls, transport operators, MSPs and other multi-site organizations.

Who typically uses Wiacom?

Wiacom can be used by Marketing, IT and Operations teams, as well as MSPs, system integrators and service providers managing WiFi environments for their customers.

WiFi Identity, Access, Engagement and Analytics for Marketing, IT & Operations Teams

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