Introduction: In today’s digital age, shopping centers face the challenge of understanding their customers’ behaviors and preferences while delivering personalized experiences. Wiacom, a leading WiFi marketing company, and Placewise, a proptech provider to the global retail real estate industry, have forged a powerful partnership that revolutionizes how shopping centers collect valuable data and engage with their shoppers. Let’s explore how their collaboration has driven exceptional results for one of Bucharest’s most popular shopping malls, Sun Plaza, and how their combined solutions are set to transform the industry.
Collecting Valuable Insights: Wiacom, based in Romania and serving clients across the European Union, UK, and Africa, empowers shopping malls to collect invaluable information from guests connecting to their WiFi networks in a safe and GDPR-compliant manner. By leveraging their Insights & Analytics services, shopping center owners gain an unprecedented understanding of their shoppers. Wiacom’s robust reporting and visualization engine, powered by Microsoft Power BI, combines data from various sources, enabling owners to make informed leasing decisions, create targeted marketing campaigns, and gain holistic insights into shoppers’ behaviors.
Enhancing Shopper Engagement: The Marketplace Performance Cloud (MPC), Placewise’s CDP is key in the pursuit of a comprehensive understanding of shoppers. Dedicated to retail real estate formats of all kinds, MPC seamlessly brings together all digital interactions into a single database. With a strong presence in Asia Pacific, North America and Europe, the Placewise CDP enables safe data collection across touchpoints, creating unparalleled shopper activation and insights, through advanced audience management based on demographic, psychographic, and behavioral data. Placewise helps shopping centers enhance the shopping experience, drive sales, and serve both shoppers and tenants more effectively.
The Sun Plaza Success Story: Sun Plaza, renowned as one of Bucharest’s top shopping destinations, welcomed an average of 35,000 daily visitors, with peaks reaching up to 55,000. To launch their loyalty system and increase Sun Plaza Club members, the mall sought a reliable partner. Wiacom and Placewise joined forces to deliver a punctual and exceptional service, ensuring that only 2FA validated information was collected from customers. This fruitful collaboration resulted in hundreds of new club members and provided Sun Plaza with invaluable data for highly targeted direct communication.
A Unified Solution for the Industry: Recognizing the complementary nature of their solutions, Wiacom and Placewise have come together to create a validated product that benefits all their clients. By seamlessly integrating their technologies and expertise, they offer shopping centers a comprehensive solution to unlock the full potential of data-driven insights and shopper engagement. The success achieved with Sun Plaza serves as a testament to the power of collaboration and the value it brings to shopping centers worldwide.
Embracing New Opportunities: With their sights set on new horizons, Wiacom and Placewise are ready to expand their influence and bring their transformative partnership to the global stage. London, UK, presents the first exciting opportunity to showcase their combined offerings, further solidifying their position as industry leaders.
Conclusion: The strategic partnership between Wiacom and Placewise has demonstrated the immense potential of combining WiFi marketing and a dedicated CDP in revolutionizing the shopping center experience. By collecting valuable insights, enabling personalized communication, and enhancing shopper engagement, these companies have paved the way for shopping centers worldwide to better understand their customers and provide exceptional experiences. As Wiacom and Placewise continue to innovate and collaborate, their joint vision promises to shape the future of the industry, empowering shopping centers to thrive in the digital era and forge lasting connections with their shoppers.