Not just a Captive Portal

Unified Customer Profiles, Predictive behavior, and “all-in-one” Reporting Dashboard for Enterprise

Unified Zero Party Data and First Party Data, like Google Analytics, but for the Physical World: With Wiacom WiFi Portal, you can harness the power of AI and deep learning algorithms to analyze your guests’ behavior. This analysis aids in shaping your marketing strategy and making informed business decisions at any moment.

3-Axis Comprehensive Overview of Any Brick-and-Mortar Venue

Wiacom aggregates and consolidates Zero-Party Data and First-Party Data from various sources like WiFi Portal, mobile apps, loyalty systems, sensors, beacons, thermal cameras, and other IoTs to provide a comprehensive 3-axis overview of your venue and audience.

Integrate Wiacom with your POS system to observe customer spending in different areas, allowing you to segment your location into zones/sub-sections for deeper behavioral insights.
Enhance your understanding of customer footfall using WiFi, beacons, and other IoT sensors, generating immediate actionable data for data-driven decision-making.
Acquire precise insights into your customers’ return rates in numbers and percentages.
Gain a complete overview in a single dashboard, unifying data from all sensors, smart cameras, ticketing systems, boarding pass scanners, or head counters.

Data-driven Decisions

Any brick-and-mortar business aims to better understand the catchment area and attract clients with high purchasing power. Achieving this goal requires a collaborative effort across the team:

Marketing: Benefits significantly from Wiacom’s platform by utilizing real and validated zero-party data and unified first-party data collected with the WiFi Portal, such as demographics, technology usage, return rates, and in-store behavior, to boost ROI by up to 80% while significantly reducing costs compared to traditional targeting methods.
Operations: Teams in shopping malls can reduce interaction time with tenants to 30 minutes per month using process automation, allowing more time to invest in tenant relationships.
Leasing, Security and Maintenance: Utilize footfall analytics for informed decisions on venue layout design, emergency exit expansions, and strategic placement of digital signage in high-traffic areas.

By adhering to these principles, Wiacom enables brick-and-mortar businesses to gain a profound understanding of their audience and operational dynamics, fostering informed decision-making and strategic growth.

At Wiacom, we offer a suite of advanced features designed to provide a comprehensive understanding of your audience through meticulous data collection and analysis. Our integrated approach combines the following key features to empower your decision-making process:

Catchment Area Analysis: Understand the demographic and geographic distribution of your audience. By identifying the catchment area, you gain insights into where your customers and visitors are coming from, enabling targeted marketing and strategic planning.
Data Collection and 2FA Validated Data: We prioritize the integrity and security of your data. Our data collection processes are robust, ensuring accuracy and reliability. Additionally, the use of Two-Factor Authentication (2FA) validated data adds an extra layer of security, guaranteeing that the information you receive is both secure and trustworthy.
Know Your Audience: Delve deep into audience analytics to understand customer and visitor behavior. Our tools provide a detailed breakdown of footfall, dwell times, queue lengths, and more, allowing you to tailor your services and offerings to meet the needs and preferences of your audience.
Aggregate Disparate Data: Bring together data from various sensors and sources into a single, cohesive platform. This unified view ensures that you have a comprehensive and accurate picture of the data at your disposal.
Footfall and Behavioural Analytics: Gain a holistic view of how customers and visitors interact with your space. Our analytics provide in-depth insights into footfall patterns and behaviors, helping you to optimize layouts, improve customer experiences, and drive business growth.
Easy Sensor Plotting: Map out sensors and denote zones on a floor plan with ease, allowing for precise monitoring and analysis of key areas of interest.
Heatmaps and Footfall Insights: Utilize heatmaps and counters to obtain detailed statistics on customer movements and behaviors. These tools help in identifying high-traffic areas and bottlenecks, facilitating effective space management and optimization.
Multiple Visualizations for Key Metrics: Explore a variety of visualization options to dissect and understand different aspects of footfall, dwell time, queue management, and other behavioral metrics. This multi-faceted approach enables you to garner nuanced insights and make informed decisions.
View Data Across Multiple Properties: For businesses with multiple locations, our platform allows you to aggregate data from all sites, offering a consolidated view that includes historical data for comprehensive analysis and comparison.

By leveraging these features, Wiacom provides a robust framework for businesses to understand their audience, optimize their operations, and enhance their strategic decision-making processes.